Myxer Social Radio(TM) Exceeds 150,000 New Users in First Seven Weeks

Myxer Social Radio Named Best Apps of 2011 by RollingStone.com

MIAMI, FL – January 11, 2012 Myxer, a top 15 U.S. mobile destination for free, ad-supported mobile entertainment, today announced it has surpassed 150,000 new users of its Internet streaming radio product, Myxer Social Radio, in its first seven weeks since launch. Recently named one of “The Best Apps of 2011″ by RollingStone.com, Myxer Social Radio enables users to listen together to music and chat in real time with their Facebook friends.

Available as a free downloadable application for iOS and Android platforms as well as the Web, the free service has caught the attention of both music lovers and advertisers. “Internet radio is no longer just an individual listening experience and with our social radio app, consumers are taking notice of the difference rapidly,” said Myk Willis, Founder and CEO of Myxer.

Completely free and ad-supported, Myxer Social Radio promotes social engagement and personalization. For instance, group listening allows everyone in a listening room to enjoy the same artists and music, voting on who they like or dislike. Meanwhile, music chat adds a stream of direct user conversation that’s relevant, personal and fun. And video Song Stories(TM) lets listeners use their Smartphone camera to post video testimonials about what a particular song means to them.

Not to be outdone, Myxer.com — the leading destination for free downloadable mobile entertainment content — is celebrating its own milestones after surpassing more than 50 million users downloading over 2.8 billion content items, company officials said.

“Our users have always loved Myxer for building high-quality engaging mobile products that entertain for free. Our loyalists trust us and the numbers show it,” said Mike Carson, Myxer’s CMO.

With more than 15 million mobile and Web unique visitors per month, consumers have downloaded videos, wallpapers, ringtones, MP3s and full-length albums. In addition, over 10 million users have installed Myxer’s Ringtone/MP3 App in 2011.

“We’ve clearly built a strong trust with consumers that lay the groundwork for continued growth as we bring new innovative mobile content solutions to the marketplace. We expect continued success in 2012,” said Willis.

About Myxer

About Myxer Myxer is a leading mobile entertainment company and operator of myxer.com, the definitive source for free, ad-supported mobile media content. Myxer Radio LLC operates Myxer Social Radio, which launched in November, 2011 and is available in the Apple App Store, Android Market and on the Web at myxer.fm. Founded in 2005, Myxer has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the 15 largest mobile destinations in the U.S. To date, more than 51 million users have downloaded 2.85 billion items including MP3s, ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers. In addition, Myxer offers access to its content through dedicated mobile apps available in Apple’s iTunes App Store, the Android Market, BlackBerry App World, and Windows Marketplace with over 10.5 million Myxer apps installed.

Media Contact:

Leo Tignini
DiGennaro Communications
646-380-4767
leo@digennaro-usa.com

Completely free, Myxer Social Radio introduces several new milestones in social engagement and personalization, such as video Song Stories™ and real-time activity streams across multiple platforms

San Francisco, CA – November 17th, 2011 Myxer, a top 15 U.S. mobile destination for free, ad-supported mobile entertainment, today announced its launch of the first true friend-focused mobile group-listening platform, Myxer Social Radio, at the Billboard Future Sound conference in San Francisco. Myk Willis, Myxer’s CEO & Founder, will provide a live demonstration for industry leaders who will see the platform firsthand. Completely free to consumers and available now in the Apple App Store, Android Market and on the Web, Myxer Social Radio enables users to enjoy listening to music in real-time with their Facebook friends while introducing several new milestones in social engagement and personalization, such as video Song Stories™ and real-time activity streams allowing users to chat in real-time with friends while listening to music together.

Myxer Social Radio brings friends together through music as they listen together in listening rooms they create or rooms created by their friends. Rooms are created through access to over 12 Million songs. While users have the flexibility of sharing their activity on Facebook on the ticker and wall, the Myxer Social Radio platform brings a user’s Facebook community into the app to create a truly engaging group-listening experience and in real-time sync across multiple mobile device platforms and the desktop web for free.

We’re extremely proud to be setting new milestones in social media and Internet radio.” said Myk Willis, Founder and CEO of Myxer. “We’ve built a cross platform mobile service to fill a void in the marketplace, by providing consumers an absolutely free group-listening experience where people are connected with their friends and their music regardless of where they are.”

Myxer has experienced continued growth in the ad supported mobile industry since its launch in 2005 with now over 50 Million users performing over 2.7 billion downloads. Myxer plans to market its service to its loyal users as well as growing users in the Internet streaming radio category.

With Myxer Social Radio, consumers will be able to take their entertainment and music-listening experience to a new social level by:

• Creating their own listening rooms that play music from a catalog of over 12 Million songs

• Listening to the same songs as their friends at the same time

• Inviting their friends to listen or joining their friends’ rooms to listen together

• Chatting in real time with friends while listening to music

• Recording video Song Stories to share with friends

With years of experience in ad-supported mobile entertainment, Myxer has established partnerships with all the major record labels, as well as top tier advertising agencies and brands. Myxer Social Radio allows brands to reach mobile and social users in innovative ways through its ad products. It has been well received by advertisers and strong demand is expected, having already sold out advertising inventory well into the first quarter of 2012 prior to its launch.

Myxer Social Radio is available now in the Apple App Store for iPhones, iPads, and iPods, in the Android Market for smartphones and tablets, and on the Web at http://www.myxer.fm.

About Myxer

Myxer is a leading mobile technology company and operator of Myxer.com, the definitive source for free, ad-supported mobile media content across the web and mobile devices. Founded in 2005, the company has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the 15 largest mobile destinations in the U.S. To date, more than 50 million users have downloaded 2.7 billion items including MP3s, ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers. In addition, Myxer offers access to its content through dedicated mobile apps available in Apple’s iTunes App Store, the Android Market, BlackBerry App World, and Windows Marketplace with over 8 million Myxer apps installed. Myxer is a registered trademark. Myxer operates websites including www.myxer.com and m.myxer.com. Myxer Social Radio was launched in November, 2011.

Media Contact:

Leo Tignini
DiGennaro Communications
646-380-4767
leo@digennaro-usa.com

Digiday Mobile Attendees to Get a Peek at the Power of Mobile Entertainment Leader’s New Myxer Social Radio™ App

New York, NY – September 21, 2011 Myxer, a mobile technology company that operates the largest ad-supported mobile entertainment site in the U.S., today announced the first true friend-focused mobile group-listening platform, Myxer Social Radio™, at the Digiday Mobile conference in New York City. The demo will give advertisers and brand decision makers the opportunity to see the platform firsthand before its general availability to consumers in Q4 2011. Free to consumers, Myxer Social Radio will enable users to enjoy listening to music in real-time with their Facebook friends while introducing several new milestones in social engagement and personalization, such as video Song Stories™ and real-time activity streams allowing users to chat in real-time with friends while listening to music together.

Myxer Social Radio is a free service that provides an entertainment experience deeply integrated with Facebook, and influenced by a listener’s Facebook friends and social graph. To be available as a mobile app on the iOS and Android operating systems as well as on the desktop web, Myxer Social Radio brings friends together through music as they listen together in rooms they create or that are created by their friends, with music choices dynamically enhanced by Myxer’s Social Boost™ recommendations.

“The rise of the Smartphone and constant social connectivity has changed the way we consume entertainment,” said Myk Willis, CEO and Founder of Myxer. “Myxer Social Radio represents our vision of the future of Internet radio, where listening to music is an emotional and social experience best enjoyed along with friends. We are proud and very excited to lead the next generation of Internet radio.”

Expanding its offerings to now include streaming music through Myxer Social Radio represents a natural evolution for the Company, which already has established partnerships with all the major record labels and has years of experience in the mobile entertainment download business. Myxer is also a pioneer in ad-supported mobile entertainment with strong agency and brand relationships and a proven record of mobile monetization through advertising.

With Myxer Social Radio, consumers will be able to take their entertainment and music-listening experience to a new social level by:

• Listening to music and chatting in real time with their Facebook friends on mobile and the desktop web.

• Seeing friends’ activities and what they are listening to in real-time.

• Creating their own custom music listening rooms or joining their friends’ rooms to listen together.

• Seeding rooms from an extensive catalog of songs, artists and record labels.

• Personalizing the music experience by watching, recording and posting video Song Stories.

A pioneer and top 15 mobile destination for free, ad-supported mobile media content such as MP3 songs and albums, ringtones, images, videos and apps, Myxer has a proven track record of extending the boundaries of music and mobile technology – enabling advertisers access to more than 49 million users who have downloaded 2.6 billion items to date. With more than 15 million web and mobile monthly unique visitors, Myxer provides advertisers with highly targeted opportunities to various consumer segments. The upcoming release of Myxer Social Radio follows its launch earlier in the year of native Myxer download apps for the Android, iOS and Blackberry platforms, which have achieved more than 7 million total installs to date.

The Digiday Mobile and Apps Conference takes place on September 21st at the Marriott Marquis in New York’s Times Square, and streaming live at www.Digidaymobile.com. Advertisers and brand managers not attending the conference can schedule a private demo of Myxer Social Radio by visiting www.myxersocialradio.com.

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About Myxer

Myxer is a leading mobile technology company and operator of Myxer.com, the definitive source for free, ad-supported mobile media content across the web and mobile devices. Founded in 2005, the company has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the 15 largest mobile destinations in the U.S. To date, more than 49 million users have downloaded 2.6 billion items including MP3s – full-track songs and albums – ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers. In addition, Myxer offers access to its content through dedicated mobile apps available in Apple’s iTunes App Store, the Android Market and BlackBerry App World. Myxer is a registered trademark. Myxer operates websites including www.myxer.com and m.myxer.com

Media Contact:

Leo Tignini
DiGennaro Communications
646-380-4767
leo@digennaro-usa.com

Survey of 2,400 mobile visitors to m.myxer.com shows that 53 percent made purchases from their mobile phone with 19 percent saying they made between 2 and 5 purchases a month

Miami, Florida – July 11, 2011 Myxer, a mobile technology company that operates the largest ad-supported mobile entertainment site in the U.S., today released the Myxer Q2 BoomBox Report on mCommerce revealing key findings in consumer’s purchasing behavior among mobile shoppers. The report reinforces consumer’s increasing reliance on smartphones for communications, entertainment, information and increasingly, shopping.

Based on a survey of 2,400 mobile visitors to m.myxer.com, 53 percent responded that they had made a purchase from their mobile phone. The largest group, 19 percent, said they made between 2 and 5 purchases a month. Surprisingly, 16 percent said that they make more than 10 purchases a month. Other key findings include the following:

Mobile Payments

• Taking a closer look at the 53 percent who said they did indeed make purchases from their phone, 31 percent said they preferred to have their mobile purchases charged to their mobile phone bill while 18 percent said they preferred to pay by credit card.

• Broken down by age, younger mobile consumers clearly preferred paying on their phone bill. In the 18-24 year old age range, 38 percent preferred charging their phone bill, while only 14 percent preferred paying by credit card.

• In the 35-54 age range, the credit card was the preferred method of payment at 28 percent versus 23 percent for paying by phone bill. It is also interesting to note that within Android users who purchased, 27 percent preferred to use their credit card.

Music leads the charge for purchased mobile content

• The report also revealed that music stood out as the clear leader of products being bought, representing 68 percent of mobile purchases.

• 5 percent of respondents who bought from their phones said they purchased physical items to be delivered, and another 5 percent said they purchased other digital content.

• With music the dominant item purchased, it was not surprising to see that the largest group, 37 percent, spent less than $5 on their individual mobile purchases.

• The second largest group, 26 percent, opened their mobile wallets to spend more than $20 per mobile purchase.

Shopper Confidence

• Respondents also said they were happy to shop from a variety of merchants with 40 percent purchasing from 2-4 vendors in the past month.

• 24 percent purchased from 5 or more vendors and 12 percent purchased from 10 or more vendors.

mCommerce Drivers

• Convenience was the top response with 37 percent of the purchasers.

• Price was second with 24 percent of the mobile shoppers.

• A close third at 22 percent was those who shopped from their mobile because of the “cool factor.” When looking at just Android users, “convenience” was the top reason for mobile shopping, with 45 percent of Android users citing it.

“With a large and active mobile audience, Myxer has the opportunity to conduct mobile surveys to help us capture the pulse of mobile consumer behavior,” said Andrew Coury, data analyst, Myxer. “The BoomBox mCommerce report shows that direct mobile purchases should continue to be an exciting area of industry wide growth.”

To download a copy of the full report, or subscribe to the newsletter, please visit: http://boombox.myxer.com

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About Myxer

Myxer is a leading mobile technology company and operator of Myxer.com, the definitive source for free, ad-supported mobile media content across the web and mobile devices. Founded in 2005, the company has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the 10 largest mobile destinations in the U.S. To date, more than 47 million users have downloaded 2.5 billion items including MP3s – full-track songs and albums – ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers.

Media Contact:

Leo Tignini
DiGennaro Communications
646-380-4767
leo@digennaro-usa.com

Expands Music Video Offering to Include Katy Perry, Beastie Boys and Other Top Artists

Miami, Florida – May 12, 2011 Myxer, a mobile technology company that operates the largest mobile entertainment site in the U.S., today announced it has expanded its partnership with EMI Music, one of the world’s leading music companies, to include music videos.

Since 2009, Myxer has provided MP3 songs, albums and ringtones from EMI Music’s catalog which includes artists such as, Katy Perry, the Beastie Boys and others. With the addition of EMI Music’s videos, Myxer now offers its users free, high quality streaming music videos from the label.

“Myxer’s top priority has always been to bring the best in free, ad-supported entertainment, and adding a richer video experience from top EMI Music artists is a natural fit,” said Myxer CMO Mike Carson. “Given the growing popularity of online video, we’re excited to expand our partnership with EMI Music to include streaming music videos.”

The addition of online streaming video also enables Myxer’s sales team to offer advertisers new inventory for video pre-roll, post-roll and overlay video ads. Myxer has served more than 2 billion mobile downloads to date and last year added MP3 songs and albums to its catalog of more than 9 million items, including music, images, video, apps and games.

“Video has long been an important part of the music experience, and we are very pleased to be able to expand our existing partnership with Myxer to include our catalog of quality music videos,” said Mike Abbattista, EMI Music’s VP, New Channel Development. “After successfully introducing MP3 songs, albums and ringtones for our artists, video is a logical next step.”

With more than 15 million web and mobile monthly unique visitors, Myxer is a leading destination for free, ad-supported content and provides advertisers with highly targeted opportunities to various consumer segments.

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About Myxer

Myxer is a leading mobile technology company and operator of Myxer.com, the definitive source for free, ad-supported mobile media content across the web and mobile devices. Founded in 2005, the company has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the 10 largest mobile destinations in the U.S. To date, more than 46 million users have downloaded 2.3 billion items including MP3s – full-track songs and albums – ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers.

Media Contact:

Nora Lyons
DiGennaro Communications
212-966-9525
nora@digennarony.com

Miami, FL – December 15, 2010 – Myxer (Myxer Inc.), a mobile technology company that operates the seventh largest U.S. mobile web site*, is featured by Google in the search giant’s annual Zeitgeist report for 2010. Myxer is ranked as the 6th Fastest Rising Search Query in both the Global and U.S. rankings released by Google in their Zeitgeist 2010 look at how the world searched.

“Zeitgeist” means “the spirit of the times,” and every year Google takes a look at the billions of search queries typed into Google and aggregates the data to present insights into the trends of the year. Along with Myxer, some of the other fastest rising queries include Apple’s popular “iPad” as well as the social networks “Facebook” and “Twitter.”

“The Myxer team is honored that so many people have been searching for us. It’s evidence that a Myxer economy of quality content partners, great brand advertisers and consumers seeking quality mobile content is thriving,” says Myxer CMO Mike Carson. In addition to being mentioned in the Google Zeitgeist report, 2010 has been a year of substantial growth for Myxer. During the year the company has broadened its content offerings to include full track MP3 songs and albums, as well as a broad collection of mobile Apps and Games. The company has also released its own native Myxer apps for both the Android and Blackberry platforms with its first iPhone app coming soon. In 2010 Myxer also surpassed 40 million users and is on pace to deliver its 2 billionth mobile download on or around the end of the year. Myxer was also cited this year as one of the Top Ten Mobile Websites in the U.S. by mobile metrics firm Ground Truth.

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Myxer (Myxer Inc.) is a mobile technology company allowing consumers simple access to free media content for their mobile phone regardless of mobile device, operating system or carrier. Myxer’s media catalog contains over 6 million pieces of free and premium licensed content including music, apps, images, games and video all with absolutely no hidden costs or subscription fees. Over 40 million users have performed more than 1.7 billion cumulative downloads from Myxer. Myxer’s mobile site m.myxer.com is one of the top ten largest in the U.S. offering the world’s most well-known brands unique mobile content opportunities to engage Myxer consumers. Myxer also allows its consumers to create, personalize and share content providing seamless integration from www.myxer.com and m.myxer.com with social networks such as Twitter and Facebook.

Myxer is a registered trademark. Myxer operates websites including www.myxer.com and m.myxer.com

Media Contacts:

Myxer
Jeffrey Sass
954.360.0360
jeffrey.sass@myxer.com

*Source: Ground Truth

San Francisco, California – October 7, 2010 – Myxer (Myxer Inc.), a mobile technology company that operates the seventh largest U.S. mobile web site, today announces it will have served more than 40 million users by month end. Myxer, which reaches an estimated 15% of the entire U.S. mobile web universe, has strategic partnerships in place with key entertainment publishers and boasts one of the largest mobile content catalogs with more than 6 million items.

Myxer has seen remarkable growth since 2008 and is well positioned to become a widely known consumer brand as mobile is fast becoming the dominant internet access point. In 2008 Myxer had 15 million users and monthly downloads in the neighborhood of 32 million. Today the site accounts for 90 million downloads every month, joining the ranks of Facebook, Youtube, and MySpace in terms of top U.S. mobile web traffic.* The company has delivered over 1 billion mobile downloads in the past 12 months and is on pace to reach 2 billion total downloads by year end.

Myxer has relationships with major media publishers and the company’s wide mobile reach and cross platform expertise has made them an extremely valued mobile distribution and marketing partner. Myxer has recently released native Myxer MP3 apps for both the Android and Blackberry platforms. The free Myxer MP3 mobile apps allow for easy access to millions of free and paid MP3 songs and albums that can be previewed, downloaded and purchased directly from and to a mobile device.

“Our growth has far surpassed many established media sites, and has been highlighted by our expanding relationships with key publishers and repeated ad buys by world class brands,” says Myxer Founder and CEO Myk Willis.

Myxer has quietly established itself as a mobile technology leader and has amassed an advertising client roster of many Fortune 100 companies. Myxer’s base of world-class brands have not only continued to make repeat advertising buys but have included Myxer as part of their standing annual ad budgets.

Myxer’s open platform reaches all consumers regardless of carrier or mobile device. “Our Free First model has fueled a growing economy where Publisher, Consumer and Advertiser all benefit in the mobile ecosystem,” said Myxer CMO Mike Carson. With over 10 million monthly unique visitors on Myxer’s mobile web site the company now has mobile reach to rival some of the mobile ad networks, giving Myxer the power to consider selling its entire inventory directly.

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About Myxer

Myxer (Myxer Inc.) is a mobile technology company allowing consumers simple access to free media content for their mobile phone regardless of mobile device, operating system or carrier. Myxer’s media catalog contains over 6 million pieces of free and premium licensed content including music, apps, images, games and video all with absolutely no hidden costs or subscription fees. Over 40 million users have performed more than 1.7 billion cumulative downloads from Myxer. Myxer’s mobile site m.myxer.com is one of the top ten largest in the U.S. offering the world’s most well-known brands unique mobile content opportunities to engage Myxer consumers. Myxer also allows its consumers to create, personalize and share content providing seamless integration from www.myxer.com and m.myxer.com with social networks such as Twitter and Facebook.

Myxer is a registered trademark. Myxer operates websites including www.myxer.com and m.myxer.com

Media Contacts:

For Myxer
Eric Gonzalez
415.272.0836
eric@myxer.com

Miami, FL (September 23, 2010) - Myxer (Myxer Inc.), a mobile technology company that operates the seventh largest U.S. mobile web site, announces the appointment of Mike Carson as Chief Marketing Officer. Mike most recently served as Vice President in Marketing with FTD.COM Flowers and Gifts and brings with him deep experience across brand development, customer acquisition and retention strategies.

Prior to joining FTD, Mike developed customer acquisition and national direct response programs for the Allstate Insurance Company through his tenure at Ogilvy & Mather. In 2000, he was a key member of the pre-launch Orbitz.com team positioning their brand and launching national advertising and direct marketing programs. Earlier career highlights include time at Chicago-based Leo Burnett where he worked on brand development and interactive programs for brands including General Motors.

“Mike is a leader whose innovative thinking and pragmatic application has served him well in his career. His strong consumer branding and ecommerce expertise will be vital to Myxer as we capitalize on growth opportunities in the mobile space and continue building a well-known trusted brand.” states Myxer Founder and CEO Myk Willis.

“I am very excited to be part of the Myxer team. With the foundation of being a top 10 U.S. mobile website with about 40 Million users and some very strong relationships with world-class brands, Myxer is positioned for sizeable growth,” says Carson. “I’m excited to join a team with deep management experience in a high growth market.”

Mr. Carson received his Bachelor of Science in Business Administration - Marketing from Marquette University and his M.B.A from the University of Notre Dame. He serves as an advisor on the Discover Financial Services LLC merchant advisory council.

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About Myxer

Myxer (Myxer Inc.) is a mobile technology company allowing consumers simple access to free media content for their mobile phone regardless of mobile device, operating system or carrier. Myxer’s media catalog contains over 6 million pieces of free and premium licensed content including music, apps, images, games and video all with absolutely no hidden costs or subscription fees. Over 40 million users have performed more than 1.7 billion cumulative downloads from Myxer. Myxer’s mobile site m.myxer.com is one of the top ten largest in the U.S. offering the world’s most well-known brands unique mobile content opportunities to engage Myxer consumers. Myxer also allows its consumers to create, personalize and share content providing seamless integration from www.myxer.com and m.myxer.com with social networks such as Twitter and Facebook.

Myxer is a registered trademark. Myxer operates websites including www.myxer.com and m.myxer.com

Media Contacts:

For Myxer
Eric Gonzalez
415.272.0836
eric@myxer.com

Campaign demonstrates the popularity and power of branded mobile content from Myxer to drive engagement and action

Miami, FL & Chevy Chase, MD (September 16, 2010) - Myxer, a mobile technology company that operates the seventh largest U.S. mobile web site,* and GEICO, the third largest private passenger auto insurer in the U.S., today announced impressive results following the first two months of a new branded mobile content campaign.

Under the partnership, Myxer created custom web and mobile web storefronts for a wide range of GEICO ringtones, including those featured in commercials as well as sound bites of the popular Gecko character. Overall, more than 350,000 downloads of GEICO mobile entertainment content were recorded in the first 60 days of the new campaign, leading to a major spike in traffic to the storefronts.

“One of the key objectives of the campaign is to drive both downloads and sharing of the content, and we were able to achieve this by seamlessly integrating with Facebook, Twitter and our own “send to friend” feature,” said Myxer Founder and CEO Myk Willis.

“Given Myxer’s strong audience reach and expertise in mobile marketing and content delivery, they’ve been a great partner for us,” said Ted Ward, vice president of marketing at GEICO. “We look forward to continuing our work with Myxer to give consumers access to highly engaging content which they can enjoy and share with others.”

All of the sharing features, for each individual item, are available from both the web and directly from a user’s phone. In addition, the campaign leveraged the custom SMS Keyword “GEICO” (Text “GEICO” to 69937) to deliver a direct link to the custom GEICO mobile content storefront on Myxer. In all, 28 pieces of mobile content were created and are featured at myxer.com/geico on the web and m.myxer.com/geico on the mobile web.

“GEICO is a brand with great personality and a wide range of fun, recognizable content, making them a natural partner for our unique branded mobile content offerings,” continued Willis. “Our large audience and custom branded delivery path made it easy for GEICO fans to show their brand affinity and find their way to geico.com on the web and mobile.”

As a testament to its successful implementation and execution, Myxer’s GEICO campaign has been named as a MOBI Awards finalist in the category of Best Mobile Branding Campaign

Myxer’s content has been downloaded by over 38 million unique users. The company maintains a strong commitment to helping advertisers, marketers, wireless carriers and content publishers with innovative products and services to deliver original content to mobile phones.

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About Myxer

Myxer (Myxer Inc.) is a mobile technology company allowing consumers simple access to free media content for their mobile phone regardless of mobile device, operating system or carrier. Myxer’s media catalog contains over 6 million pieces of free and premium licensed content including music, apps, images, games and video all with absolutely no hidden costs or subscription fees. Over 40 million users have performed more than 1.7 billion cumulative downloads from Myxer. Myxer’s mobile site m.myxer.com is one of the top ten largest in the U.S. offering the world’s most well-known brands unique mobile content opportunities to engage Myxer consumers. Myxer also allows its consumers to create, personalize and share content providing seamless integration from www.myxer.com and m.myxer.com with social networks such as Twitter and Facebook.

Myxer is a registered trademark. Myxer operates websites including www.myxer.com and m.myxer.com

About Geico

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurer in the United States according to A.M. Best.** GEICO provides auto insurance coverage for 9 million policyholders and insures more than 16 million vehicles.

In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), and mobile homes. Coverage for life, boats, homes and apartments is available through the GEICO Insurance Agency. Commercial auto insurance and personal umbrella protection are also available.

As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to http://www.geico.com.

Media Contacts:

For Myxer
Eric Gonzalez
415.272.0836
eric@myxer.com

Miami, FL (September 9, 2010) – Although the future indeed looks bright for location-based social networks, a new survey of over 1,500 Myxer users in the U.S. concludes it might not be as mainstream as it’s perceived. As detailed in the latest Myxer BoomBox report on location-based social networks, only 11% of respondents claim to use them, with leading services differing greatly from those that get the most publicity.

According to Myxer’s BoomBox ‘check-in’ report, of the 11% of respondents that do use location-based services, consumers heavily favored Booyah Networks’ MyTown, which claimed 56% of those polled, while Loopt came in second place at 12%. Surprisingly, two of the more ‘popular’ services, Gowalla and Foursquare, trailed far behind MyTown, only capturing 8% respectively.

The study also revealed some surprising trends as they relate to preferences by those who use these services. 77% of respondents said they check into their network at home, more often than checking in from other venues.

Hurdles to adoption

For those who don’t use the services, only 14% claimed privacy as the reason, while 56% claimed lack of interest, and nearly a quarter (23%) reported that their phone doesn’t have the ability.

Of the 11% who responded yes to using these networks, they appear to be increasingly active, with 73% citing an increase in their use of these services and only 27% reporting a decrease. And in terms of frequency, 31% said they check in at least once a day, and 26% said they check-in every hour, giving hope to a potential of high-engagement from a marketing perspective.

Additionally, among those polled who do use location-based social networks, 55% said that they have used location based social networks to attend a venue and of those who attended venues, music events were most popular at 36%, followed by Restaurants at 28% and Bar/Clubs at 19%.

“Our check-in report demonstrates that location-based social networks are growing but not mainstream yet,” said Myk Willis, CEO of Myxer. “Suprisingly Booyah’s MyTown seems to have the early lead in the space and most consumers check-in at home. We believe the success of such services hinges on the passive gaming element which may supercede true online-to-offline event discovery.”

Since 2005 Myxer has cataloged various data points: age, gender, geographic location, phone model, manufacturer, carrier, as well as the operating system of each handset that initiated a download from its delivery platform that now supports more than seven million monthly unique visitors downloading over 80 million content items from Myxer each month. For this month’s report, Myxer used PollDaddy, an online polling and survey tool, which gathered responses from more than 1,500 Myxer users.

To download a copy of the full report, or subscribe to the monthly newsletter, please visit: boombox.myxer.com.

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About Myxer

Myxer (Myxer Inc.) is a mobile technology company allowing consumers simple access to free media content for their mobile phone regardless of mobile device, operating system or carrier. Myxer’s media catalog contains over 6 million pieces of free and premium licensed content including music, apps, images, games and video all with absolutely no hidden costs or subscription fees. Over 40 million users have performed more than 1.7 billion cumulative downloads from Myxer. Myxer’s mobile site m.myxer.com is one of the top ten largest in the U.S. offering the world’s most well-known brands unique mobile content opportunities to engage Myxer consumers. Myxer also allows its consumers to create, personalize and share content providing seamless integration from www.myxer.com and m.myxer.com with social networks such as Twitter and Facebook.

Myxer is a registered trademark. Myxer operates websites including www.myxer.com and m.myxer.com

Media Contacts:

For Myxer
Eric Gonzalez
415.272.0836
eric@myxer.com