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12.12.06 mVisible™ and mBlox Partner to Deliver Carrier-Grade Premium Content for Independent Musicians

(DEERFIELD BEACH, FL) - mVisible™ Technologies, a company that creates technology, products, and services that simplify the delivery of content to mobile devices, today announced that it has partnered with mBlox, the world’s largest mobile transaction network. The deal allows the thousands of artists using mVisible’s popular MyxerTones™ (www.myxertones.com) website to sell ringtones and other mobile content to their fans using mBlox’s premium SMS billing infrastructure. mBlox will handle messaging and billing services for MyxerTones customers on all of the major U.S. mobile carriers, including Cingular, Sprint, T-Mobile, and Verizon.

MyxerTones allows independent musicians and other content owners to quickly and easily sell their unique ringtones directly from their own websites or MySpace pages using mVisible’s patent-pending MyxerTags™ technology. Artists can also sell their ringtones and wallpapers over the air by assigning MyxerCodes™ to their content and instructing fans to text the code to MYXER (69937). More than 7,500 indie artists have used MyxerTones to share and sell their content since it launched last spring.

“mBlox’s extensive network, its established relationships with all the major U.S. carriers, and its commitment to customer service make it the clear choice to handle messaging and premium SMS billing for MyxerTones in the U.S.,” said mVisible founder and CTO Myk Willis. “With this partnership, we can offer indie and unsigned artists the same access to the mobile content market as that enjoyed by major label recording artists.”

“The continuing success of mobile content is driven by innovative companies like mVisible,” said Jay Emmet, mBlox President of Americas. “mVisible has the vision and diversity of offerings to ensure that mobile content offerings remain fresh, edgy and appealing to a cross-section of consumers.”

About mVisible Technologies, Inc.

mVisible (www.mvisible.com) creates technology, products, and services that simplify the delivery of content to mobile devices. Its current offerings include Myxer (www.myxer.com), a web-based platform from which user-generated content (music, pictures, etc.) is delivered to mobile devices and the revolutionary technology MyxerTags (www.myxertags.com), that allows musicians, brands and other rights holders to quickly and easily sell their unique content as ringtones or wallpaper images directly from their own websites or MySpace pages. The company is based in Deerfield Beach, Florida.

About mBlox Inc.

mBlox is the world’s largest mobile transaction network. Specializing in the commercial and technical complexities of mobile payment and message transmission, mBlox is in the business of connecting companies with customers. The result of this dedicated attention to messaging services is that mBlox delivers comprehensive and reliable SMS transport and financial settlement services. With an international network of offices, mature operator relationships and carrier-grade infrastructure, mBlox powers mobile business. mBlox Inc. is headquartered in San Francisco and London and Singapore with offices across Europe. For further information visit www.mblox.com.

CONTACT:
Bridgette King
mVisible
954-937-9616
bridgette.king@myxer.com

12.01.06 Holiday Classic “Christmas in the Northwest” Now Available as a Ringtone Powered by MyxerTones™

(SEATTLE, WA) - Children’s Music Fund, Inc. and mVisible™ Technologies, Inc., the company behind MyxerTones™ (www.myxertones.com), announce the ringtone release of the holiday classic, “Christmas in the Northwest”, to benefit northwest children’s hospitals. The song “Christmas in the Northwest” was originally released in 1985 as part of the “Christmas in the Northwest” fund-raising holiday CD compilation. A staple on holiday radio stations in Washington, Oregon and Idaho, the song has driven sales of more than 150,000 units of the “Christmas in the Northwest” CD Catalog (9 volumes in total) over the past 21 years. The “Christmas in the Northwest” ringtone is available for download at www.christmasinthenorthwest.com, www.myspace.com/christmasinthenorthwest, www.myxertones.com/artist/5462/ or via mobile phone text messaging for Cingular, AT&T, T-Mobile and Sprint customers by sending the text message “cnw” to 69937. Verizon customers can download the ringtone via the websites only. Cost of the download is $2.99, and 100% of the net proceeds will be directed by Children’s Music Fund and mVisible to the uncompensated care funds at Children’s Hospital and Regional Medical Center/Seattle; Doernbecher OHSU/Portland and Children’s Miracle Network in Spokane.

About Children’s Music Fund

Children’s Music Fund, Inc. is a non-profit Washington-based corporation created to raise money for children’s hospitals through the sale of the “Christmas in the Northwest” CD series. Children’s Music Fund’s objective is to provide funding so that every child has access to medical treatment, regardless of their family’s ability to afford the cost. For more information on Children’s Music Fund and the “Christmas in the Northwest” series or to listen to song samples please visit www.christmasinthenorthwest.com or www.myspace.com/christmasinthenorthwest.

About mVisible Technologies, Inc.

mVisible (www.mvisible.com) creates technology, products, and services that simplify the delivery of content to mobile devices. Its current offerings include MyxerTones (www.myxertones.com), a web site from which user-generated content (music, pictures, etc.) is delivered to mobile devices and the revolutionary technology MyxerTags™ (www.myxertags.com), that allows musicians, brands and other rights holders to quickly and easily sell and share their unique content as ringtones or wallpaper images directly from their own websites or MySpace pages. The company is based in Deerfield Beach, Florida.

** CD cover artwork and demo available upon request.

CONTACT:
For Children’s Music Fund:
Hamilton McCulloh / Christy Luther
Richmond Public Relations
(206) 682-6979 / cell: (206) 910-9797
hamiltonm@richmondpr.com / christyl@richmondpr.com

CONTACT:
Bridgette King
mVisible
954-937-9616
bridgette.king@myxer.com

11.13.06 eCOMMERCE TIMES/TECHNEWSWORLD, 3 stories from a 4-part series:
11.06.06 CMJ Dances the Nights Away, Trends Old and New Rise to Their Feet at 5-Day Marathon

You can read it here here.

11.01.06 mVisible™ Launches MyxerCodes™
New Technology Enables Indie Musicians to Share and Sell Ringtones to Fans Directly from the Stage Using Text Messaging

(DEERFIELD BEACH, FL) - mVisible™ Technologies today will launch MyxerCodes™ (http://www.myxertones.com/share/), a unique new technology that enables independent musicians to share and sell ringtones to their fans using text messaging. Artists using MyxerCodes in beta have been calling out MyxerCodes from the stage while performing at concerts. MyxerCodes is an extension of the MyxerTones™ platform, the simplest way for indie artists to offer ringtones directly from their own websites or MySpace pages. The announcement was made today by mVisible Technologies CTO and co-founder Myk Willis from the CMJ Music Marathon in New York City. Willis will be speaking on the “Downloading Dilemma: The Best and Worst Ways and Places to Sell and Market Digital Music” panel on Friday, November 3, 2006, at 3:45 p.m. at Lincoln Center’s Alice Tully Lobby (inside Alice Tully Hall).

When a band or solo artist opens a MyxerTones Share and Sell account, they now have the option of assigning MyxerCodes™ to each of the ringtones they upload. MyxerCodes can be just a few characters in length and can include letters and numbers. Once a code has been associated with a ringtone, an artist can tell their fans – from the stage or on promotional materials — to text the code to MYXER (69937) to receive the ringtone instantly. There is no need to log on to a computer to get the ringtone on your phone. Billing is done through mobile carriers’ SMS.

“For fans attending a live performance by their favorite independent band, MyxerCodes means instant gratification,” said Willis. “And for bands, MyxerCodes means being able to capitalize on the energy generated at live shows.”

Three artists who will be announcing MyxerCodes to their audiences during their performances at CMJ are:

Valeze (www.valeze.net) – show on Tuesday, October 31st 11 p.m. at Crash Mansion
Her Majesty (www.hermajestyny.com) – show on Saturday, November 4th 7 p.m. at Fat Baby
The Willowz (www.thewillowz.com) – show on Saturday, November 4th 10 p.m. at Rebel

“We like that our fans can walk away from one of our shows with our song ‘Open Up Your Arms’ as their ringtone.
That was never possible for an indie band before MyxerCodes came along,” said Her Majesty lead singer and guitarist
JP. “The whole process of downloading ringtones using MyxerTones is intuitive. Now with MyxerCodes there’s the
added bonus of being able to provide ringtones immediately without logging on to the computer – just text
HERMAJESTY to 69937 and voila.”

About mVisible Technologies, Inc.

mVisible (www.mvisible.com) creates technology, products, and services that simplify the delivery of content to mobile devices. Its current offerings include Myxer (www.myxer.com), a web-based platform from which user-generated content (music, pictures, etc.) is delivered to mobile devices and the revolutionary technology MyxerTags™ (www.myxertags.com), that allows musicians, brands and other rights holders to quickly and easily sell and share their unique content as ringtones or wallpaper images directly from their own websites or MySpace pages. The company is based in Deerfield Beach, Florida.

CONTACT:
Bridgette King
mVisible
954-937-9616
bridgette.king@myxer.com

10.21.06 Ringtone Startup Dials in Cash
10.19.06 mVisible™ Technologies, Inc. Completes Series A Round of Funding
Investors Recognize that mVisible™’s MyxerTones™ Provides the Simplest Way for Independent Musicians to Share and Sell Ringtones

(DEERFIELD BEACH, FL) - mVisible Technologies, Inc. (www.mvisible.com), a company that creates technology, products, and services that simplify the delivery of content to mobile devices, today announced it has secured $3 million in Series A financing. The financing was led by New World Angels, Inc., a group of South Florida-based private investors dedicated to providing equity capital to early and mid-stage entrepreneurial companies. mVisible will use the funding to scale the company, the Myxer platform, and the MyxerTones website to support hundreds of thousands of independent musicians and millions of their fans.

mVisible recently unveiled version 2.0 of MyxerTones™ ( www.myxertones.com), a web-based community from which independent artist and user-generated content (ringtones, photos, etc.) is delivered and sold to users on mobile phones.

“mVisible is building important technologies and products that help bridge the gap between the web and the mobile phone,” said Mark Templeton, investor and CEO of Citrix Systems, Inc. “I am pleased to support a local startup founded by a team of talented former Citrix employees. I have the utmost confidence in mVisible’s management and product teams.”

One of the most powerful features of MyxerTones is MyxerTags™ ( www.myxertags.com), the revolutionary technology that enables independent musicians to share and sell ringtones and wallpapers directly from their own websites or MySpace pages. With the new funding in hand, mVisible plans to grow the team to support the development of more groundbreaking technologies that provide more options to musicians and their fans and drive consumer adoption of the popular MyxerTones site.

“The response from our investors has been overwhelming and we appreciate the support and confidence that they have shown in us,” said Scott Kinnear, CEO and President, mVisible Technologies, Inc. “mVisible is dedicated to leveling the playing field so that any content owner, regardless of size, can effectively address emerging mobile markets. While today our products are focused primarily on the needs of independent artists and their fans, this investment will allow us to quickly expand the scale and scope of our current offerings, and to address other vertical markets.”

Using MyxerTones 2.0, artists can more easily manage the content they make available, whether they are giving away promotional ringtones or selling them for a fee that they choose. The recently upgraded interface provides musicians a central page to view, edit and track the number of downloads each of their ringtones has received. More than 6,000 artists have created ringtones using MyxerTags since the service launched in the spring. When artists decide to sell a song rather than making it free to their fans, MyxerTones 2.0 now offers a wider range of billing services to purchase ringtones including new premium SMS billing.

About mVisible Technologies, Inc.

mVisible (www.mvisible.com) creates technology, products, and services that simplify the delivery of content to mobile devices. Its current offerings include Myxer ( www.myxer.com), a web-based platform from which user-generated content (music, pictures, etc.) is delivered to mobile devices and the revolutionary technology MyxerTags (www.myxertags.com), that allows musicians, brands and other rights holders to quickly and easily sell and share their unique content as ringtones or wallpaper images directly from their own websites or MySpace pages. The company is based in Deerfield Beach, Florida.

About New World Angels, Inc.

New World Angels, Inc. (NWA), which led mVisible’s Series A funding, is a group of South Florida-based entrepreneurs, and financial and other professionals who have extensive experience in starting, building, advising and managing companies in a wide variety of industries, and who have joined together to identify, investigate and invest in attractive early stage and expansion stage companies with superior growth prospects. NWA works closely with other regional and national angel investor groups and venture firms. For more information concerning New World Angels, Inc visit: www.newworldangels.com

CONTACT:
Bridgette King
mVisible
954-937-9616
bridgette.king@myxer.com

10.05.06 MyxerTones™ 2.0 Launches Simplest Way for Independent Musicians to Share and Sell Ringtones

DEERFIELD BEACH, FL) - mVisible™ Technologies, Inc. today announced that it has launched version 2.0 of MyxerTones™ (www.myxertones.com), a web-based platform from which user-generated content (music, pictures, etc.) is delivered to mobile devices.

MyxerTones 2.0 contains an enhanced version of MyxerTags™ (www.myxertags.com), the revolutionary technology that enables independent musicians to share and sell ringtones and wallpaper directly from their own websites or MySpace pages. Using version 2.0, artists can more easily manage the content they make available, whether they are giving away promotional ringtones or selling them for a fee that they choose. The upgraded interface provides musicians a central page to view, edit and track the number of downloads each of their ringtones has received. More than 5,000 artists have created ringtones using MyxerTags since the service launched in the spring. When artists decide to sell a song rather than making it free to their fans, MyxerTones 2.0 now offers a wider range of billing services to purchase ringtones including new premium SMS billing.

MyxerTones 2.0 also offers more opportunities for music fans to interact with each other and discover new ringtones. Fans can browse MyxerTones’ catalog of more than 15,000 ringtones. They can also rate and comment on ringtones. Additionally, fans can send an email directly from the site telling their friends about a particular ringtone or they can generate a MyxerTag to promote the ringtone from their own website or MySpace page. There is also an option to add a link to a favorite ringtone directly to a del.icio.us account. Hundreds-of-thousands of ringtones have been downloaded to date.

“Our goal with MyxerTones 2.0 is to make the experience of sharing, selling and discovering ringtones as simple and satisfying as possible for artists and their fans,” said Myk Willis, chief technology officer, mVisible Technologies, Inc. “With the addition of community features to 2.0., MyxerTones is an even more compelling destination for independent music fans.”

About mVisible Technologies, Inc.

mVisible (www.mvisible.com) creates technology, products, and services that simplify the delivery of content to mobile devices. Its current offerings include Myxer (www.myxer.com), a web-based platform from which user-generated content (music, pictures, etc.) is delivered to mobile devices and the revolutionary technology MyxerTags (www.myxertags.com), that allows musicians, brands and other rights holders to quickly and easily sell and share their unique content as ringtones or wallpaper images directly from their own websites or MySpace pages. The company is based in Deerfield Beach, Florida.

CONTACT:
Bridgette King
mVisible
954-937-9616
bridgette.king@myxer.com

08.10.06 Bands Can Make Indie Ringtones
07.30.06 Bands Find Success on MySpace
Bands Find Success on MySpace
Sue Doyle\ Staff Writer

© 2006 Los Angeles Daily News. Provided by ProQuest Information and Learning. All rights reserved.

SANTA CLARITA — Members of a local rock ‘n’ roll band were wandering the aisles of a grocery store after a concert in Arizona one night this summer when they first heard it — their top song was playing on a cell phone.
The ring tone jammed their original hit “Walked Away,” a tune that speaks to relationships gone bad. The sound left the three Suicide Stompbox members speechless.

It was a sign they had reached beyond Santa Clarita’s local dives, well past Southern California’s club scene and into a far larger arena — the world of cell phones.

“It’s a bigger tool than the radio, I believe. Not too many kids listen to the radio anymore,” said Michael B, singer and lead guitarist who doesn’t use his full last name these days. “But every kid has every ring tone to every band.”

Fans download the band’s main song into their cell phones from Suicide Stompbox’s page on social-networking Web site MySpace.com.

The landscape for local bands in search of some precious moments in the music industry’s spotlight has changed significantly because of the Internet and Web-related technologies.

Groups are finding valuable exposure by recording songs in their bedrooms, family rooms and other ordinary places and then posting them online to MySpace pages or their own Web sites, where they can be heard from Palmdale to Paris.

The technology shoots them over hurdles that young bands faced in the past when they drove around to radio stations, desperately searching for some willing soul to take a chance on them and play their records on the radio.

Today the Web can do the same job. Minus the attitude.

Always dreaming of making it big, Burbank guitarist John Armentrout has cobbled bands together for years, playing gigs wherever he can, from suburban bars to his son’s school carnival. But nothing ever went beyond that. No agent or hopeful manager ever appeared in the crowd, offering fame, fortune and a coveted label.

But recently the 42-year-old made a page on MySpace for his band BurnDaddies and included downloadable songs that the five-member band of all dads recorded in Armentrout’s living room.

Two days later, Armentrout received an e-mail from a promoter who had listened to the band’s songs on MySpace. Then he invited BurnDaddies to play with other groups in an all-acoustic showcase in August at the Sunset Strip’s Rainbow Room.

The lead guitarist still grins from the news.

“I don’t know how otherwise we would have gotten into this acoustic showcase. It was pure fate,” he said. “Just having that exposure on the Internet — we never could have paid for it in any way, and a record label would never have covered us.”

And like Armentrout and his band discovered, some power once bestowed only to musical giants is now within reach of the little guys in the market.

Take ring tones, for example. Once limited to legendary melodies such as “The Sting” and “Fur Elise,” ring tones quickly emerged into a competitive musical market as the field expanded to include big- name bands like Counting Crows and one-hit wonders, such as Calloway’s “I Wanna be Rich.”

But those singing their hearts out at graduation party performances and school dances were completely shut out of the catchy cell-phone market.

Now independent bands and unsigned artists are getting a small shot at the big time by selling their own ring tones from Web sites and MySpace pages through a new technology called MyxerTags, which launched in March.

So far, more than 100,000 users have downloaded about 150,000 of these ring tones, according to the Florida-based creator mVisible Technologies Inc.

At the same time, there are more venues available today for new musicians because of the Internet, who can become DJs overnight by making their own radio stations online.

Pres Maxson, 26, of the Bo Dukes runs a weekly radio show online where, between interviews, he advertises his own band and its new CD.

The band also has a MySpace page.

“We always start and finish the show with music from my band and in the middle treat it like an interview,” Maxson said.

Larger online radio stations such as thundergroundradio.com and scrubradio.com are more willing to take on unknowns than Hollywood’s big labels.

But the fate of new musicians on these Web sites is often thrown to listeners who rank the new music online.

So far, it has worked for Suicide Stompbox.

“The Internet has helped us reach people who we wouldn’t be able to normally reach. We get people from all over the state, New Jersey and Florida,” said Spade, Suicide Stompbox’s bassist, another musician who dropped his last name. “There’s no way we’d be able to talk to people like that without this technology.”

The 27-year-old said it also helps distribute and promote music cheaper than in the past when recordings were once shipped through the post office, messengers and overnight express facilities. He sends these items today through e-mails.

And while Spade, Michael B and drummer Gabe just came off a three- month tour of Arizona, Nevada and California and have signed with a record label, they are now recording a professional CD.

But the fate of other homegrown bands isn’t always as fortunate as this trio, who lucked out in the studio when they first recorded “Walked Away.” Someone there that day liked what he heard and had the right connections for the local band.

Others have spent lifetimes waiting for the big break, working for years at odd jobs during the day just to play at some obscure night club in the evening.

But maybe the dreams of becoming the next Adam Duritz, Eddie Van Halen and other music legends aren’t so far out of reach anymore for today’s local rock stars.

“Now anyone can record as they want and publicize without the big boy behind them,” Armentrout said. “I think people can truly do their own thing.”

sue.doyle(at)dailynews.com

(Online link requires payment: Bands Find Success on MySPace)