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11.27.07 Myxer™ Helps Familywatchdog.us Protect Kids With Family-Friendly Mobile Content
Popular Watchdog Group Utilizes Leading Mobile Delivery Platform To Enhance Access to Family Safety Resources

(DEERFIELD BEACH, FL and Indianapolis, IN) Myxer™, the company that radically simplifies mobile content delivery and currently distributes more mobile content than any other company, today announced that FamilyWatchdog.US, the leading portal for parents seeking information about sexual offenders, has partnered with Myxer to deliver free family-friendly wallpapers, ringtones and other content to its users.

Millions of parents use FamilyWatchdog.US’s free information, mapping, monitoring and alert service to stay aware of potential neighborhood threats or safety issues, such as sexual or other violent crime offenders. Through its partnership with Myxer, parents can now also direct their kids to the site to access free family-friendly wallpapers, ringtones and other mobile media – all without the fear of objectionable content or hidden download fees. At www.Familywatchdog.us, users can access the free service and content from any PC or internet enabled mobile phone, Blackberry or Treo. FamilyWatchdog.US already has more than 300,000 mobile users that visit the site at least once per week and is available on any mobile phone with an internet connection.

Parents whose children use FamilyWatchdog.US can be assured that their kids will not be erroneously charged for downloads (FamilyWatchdog.US’s content is free), nor will kids be exposed to content that may be inappropriate for minors. Content available on the site is pre-screened and is designed specifically to be family-friendly. FamilyWatchdog.US’s site will also continue to provide its widely recognized and used mapping interface and alert, which provides parents with any easy way to search its comprehensive database of sexual offenders and stay aware when offenders move in or out of there neighborhoods with email and test alerts.

“The folks at FamilyWatchdog.US do a great job of providing a very important community service, and we’re pleased to be able to ‘mobilize’ all of their great new content,” said Myk Willis, founder and CTO of Myxer. “Both parents and kids will now be able to easily access the content on mobile devices, and adding FamilyWatchdog.US’s content to our large and continually growing Myxer library is a welcome addition.

Both Myxer and FamilyWatchdog.US have enjoyed rapid growth and expansion. In just its first year, Myxer itself now has more than 3.5 million users and delivers more than 7 million mobile content downloads per month, making it one of the world’s largest distributors of mobile content. FamilyWatchdog.US has become one of the top 1,500 destinations on the Internet, with over 3 million monthly visitors and nearly 100 million pages of viewed content each month. FamilyWatchdog.US has been endorsed, supported, or promoted by John Walsh, Ed Smart, Erin Runnion, Oprah Winfrey, Dr. Phil, Bill O’Reilly, and Florida Governor Charlie Crist.

“Myxer is the perfect tool for us and our users,” said Steve Roddel, founder of FamilyWatchdog.US. “Just like our website, Myxer is free, effective and extremely easy to use. We’re pleased to be able to offer this enhancement to our users and, in turn, to the neighborhoods and communities throughout the country. Our mission is to continue to provide tools and information for parents to help keep their children safe and happy, and by mobilizing our content Myxer makes a significant contribution to our efforts.”

About FamilyWatchdog.US (www.familywatchdog.us)

FamilyWatchdog.US is America’s leading provider of information on registered sex offenders. Millions of people each month rely on FamilyWatchdog.US to stay aware of threats in their communities. FamilyWatchdog.US is the only organization in existence (public, private or government) providing free mapping and alerts when offenders move everywhere in the United States. Using the most current public information available, FamilyWatchdog.US helps to protect families through awareness. FamilyWatchdog.US has helped countless families become aware and remain aware of potential threats lurking close by. FamilyWatchdog.US donates 10% of their gross revenues to the FamilyWatchdog.US Foundation every year to promote family safety awareness and education. For more information, please see http://www.familywatchdog.us.

About Myxer

Myxer radically simplifies the distribution of content to mobile devices. Whether professional or user-generated, Myxer makes the process of delivering ringtones, images, full-track audio, video and more to the mobile marketplace incredibly quick and easy, regardless of the carrier or device being targeted. Myxer’s popular website is quickly growing to be the most visited online destination for making and sharing mobile content, with over 3.5 million users who are downloading more than 7 million pieces of mobile content each month. The Myxer platform also offers partner API’s for easy integration with existing content websites interested in expanding their reach to the mobile market.

Myxer™ is a trademark of mVisible Technologies, Inc., All other marks are the property of their respective owner.

Media Contact:

Bridgette King/MyxerTones
(954) 937-9616
bridgette.king@myxer.com

10.30.07 Myxer™ Continues to Mobilize Millions
Leader in Mobile Content Delivery Surpasses 3 Million Users in October

(DEERFIELD BEACH, FL) Myxer™, the company that radically simplifies mobile content delivery, today announced that it has passed the 3 million user milestone, making it one of the largest distributors of mobile content. The company formerly announced reaching 1 million users in April 2007 and has now tripled that previous accomplishment in less than six months.

Myxer’s 3 million users are now actively downloading more than 7 million pieces of mobile content each month; roughly 3 downloads per second. There are currently over 150,000 ringtones, wallpapers and videos that are available for free on the ad-supported Myxer website from over 10,000 content providers.

Myxer has the world’s largest collection of indie music ringtones, along with great comedy, political, sports and consumer brand mobile content. Additionally, users enjoy making ringtones, videos, wallpapers and more from the music and files they already own.

“We think that reaching this milestone so quickly is a statement about how easy our platform and mobile content site are to use, and is also a clear confirmation of the growing demand for mobile content in general,” said Myk Willis, founder and chief technology officer of Myxer. “Our continued growth will be fueled by our aggressive recruitment of content partners, user adoption of new content types like video and over-the-air song downloads, and the vast international opportunity we are just beginning to tap into.”

About Myxer™

Myxer radically simplifies the distribution of content to mobile devices. Whether professional or user-generated, Myxer makes the process of delivering ringtones, images, full-track audio, video and more to the mobile marketplace incredibly quick and easy, regardless of the carrier or device being targeted. Myxer’s popular website is quickly growing to be the most visited online destination for making and sharing mobile content, with over 3 million users who are downloading more than 7 million pieces of mobile content each month. The Myxer platform also offers partner API’s for easy integration with existing content websites interested in expanding their reach to the mobile market.

Myxer™ is a trademark of mVisible Technologies, Inc.

Media Contact:

Bridgette King/MyxerTones
(954) 937-9616
bridgette.king@myxer.com

10.29.07 Downloading Real Music Ringtones and Wallpapers from MyxerTones

You could read it here.

10.22.07 Top Florida Exec Joins High-Growth Mobile Company
Jefferey Sass New VP Business Development for Myxer™

(DEERFIELD BEACH, FL) Myxer™, creators of MyxerTones™, the best place to make and share mobile content, announced today that Jeffrey Sass has joined the company as vice president of business development. The company is quickly expanding with the popularity of its MyxerTones community, where users come to find and share mobile content, growing to more than 2 million users who are downloading more than 6 million pieces of content each month.

Sass has more than 25 years of experience in the technology and entertainment industries, with a major focus in the last 10 years in the Internet and mobile space. Jeff has had leading business development positions and has also been a successful president/CEO of two Internet startups in South Florida. Jeff was a co-founder and the CEO of mobile commerce pioneer BarPoint.com. He has also written and produced for film and television and has a deep understanding of the content business that is unique for a technology executive. He is a graduate of Cornell University.

“We’re extremely excited to have Jeff join our expanding team and help drive the ongoing success of Myxer,” said Scott Kinnear, president and CEO of Myxer. “His experience, success and network of contacts are truly remarkable, and as we look to accelerate our partnerships with leading content creators, owners and aggregators who want to reach the mobile market, Jeff will be the driving force behind those efforts.”

“Myxer is one of the most exciting companies I’ve seen in a very long time, and I’m thrilled to be part of this dynamic team,” said Sass. “The Myxer Platform is revolutionizing mobile content delivery and leveling the field so that all content creators, large and small, can easily and efficiently push their media from the web to any mobile phone. To be part of that revolution at such an early stage in the game is a great opportunity.”

About Myxer™ and MyxerTones™

MyxerTones is a community-based website that allows artists and their fans to easily communicate and deliver ringtones, wallpapers and more to the online and mobile marketplaces. The revolutionary Myxer platform simplifies the delivery of any professional or user-generated content (including ringtones, images, full-track audio and video) to mobile devices, no matter which carrier or network the phone is on. Other Myxer offerings include: MyxerTags™ (www.myxertags.com), which allow musicians, brands and other rights holders to quickly and easily sell their unique content as ringtones or wallpaper images directly from their own websites or MySpace pages; MyxerCodes™ for promoting ringtones using text messages that are shared from the stage or in promotional materials; and more. The Myxer Mobile Platform also offers partner API’s for easy integration with existing content websites interested in expanding their reach to the mobile market. mVisible Technologies (www.mvisible.com) is the company behind Myxer™ and is based in Deerfield Beach, Florida.

Myxer™, MyxerTones™, and Mobilized by Myxer™ are trademarks of mVisible Technologies, Inc., all other marks are the property of their respective owner.

Media Contact:

Bridgette King/MyxerTones
(954) 937-9616
bridgette.king@myxer.com

 

09.25.07 Myxer™ Launches ‘Mobilized By Myxer™’ at DEMOfall ‘07
Empowers Any Website to Send Content to Mobile Phones with Drag & Drop Simplicity

(DEERFIELD BEACH, FL and SAN DIEGO, CA) Myxer, the company that radically simplifies mobile content delivery, today unveiled “Mobilized by Myxer™” at the DEMOfall ‘07 conference. DEMO has a long-established reputation for identifying and presenting to an elite audience the products most likely to have a significant impact on the marketplace and market trends in the coming year.
Mobilized by Myxer enables content owners to create and deliver mobile content with drag and drop simplicity right from their existing website. The product takes an ordeal that used to take weeks and thousands of dollars and turns it into a simple process that can be done in minutes and at no cost. In addition to sending individual items to a mobile phone, Mobilized by Myxer automatically creates a custom mobile download storefront for the content owner.

More than 10,000 content providers, including major brands, use the Myxer platform to deliver their content, such as ringtones, images, full-track audio and video, to millions of mobile phones. Their mobile content is available to their sites’ visitors as well as to the more than 2.5 million users of MyxerTones - the largest mobile content site on the Internet today. Mobilized by Myxer now makes is easier than ever for content owners to reach the exciting and growing mobile marketplace.

“Delivering ringtones, songs, and video clips to mobile phones is surprisingly complicated, time-consuming and costly,” said Myk Willis, founder and CTO of Myxer. “Our mission is to radically simplify all aspects of mobile content, and our latest innovation, Mobilized by Myxer, takes that a step further by adding drag & drop ease to the process.”

The Myxer platform is free, allowing content creators to choose whether to give their content away or charge a premium fee.

About Myxer

Myxer simplifies the delivery of content to mobile devices. Whether professional or user-generated, Myxer makes the process of delivering ringtones, images, full-track audio, video and more to the mobile marketplace incredibly quick and easy, regardless of the carrier or device being targeted. Myxer’s popular MyxerTones website is quickly growing to be the most visited online destination for making and sharing mobile content, with over 2.5 million users who are downloading more than 6 million pieces of mobile content each month. The Myxer platform also offers partner API’s for easy integration with existing content websites interested in expanding their reach to the mobile market.

About DEMO

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow’s cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit http://www.demo.com.

Myxer™, MyxerTones™, and Mobilized by Myxer™ are trademarks of mVisible Technologies, Inc., all other marks are the property of their respective owner.

Media Contact:

Bridgette King/MyxerTones
(954) 937-9616
bridgette.king@myxer.com

09.25.07 Myxer™ Raises $6.5 Million in Series A-1 Financing
Investment to Accelerate Sales, Marketing and Development Efforts of Mobile Content Delivery Platform

(DEERFIELD BEACH, FL, and SAN DIEGO, CA) Myxer, the company that radically simplifies mobile content delivery, today announced its acceptance of $6.5 million in equity financing. The investment was led by Harris Preston & Partners and included participation from Morgenthau Venture Partners and existing investor New World Angels.

The announcement comes as Myxer unveils “Mobilized by Myxer™” at the DEMOfall `07 conference. DEMO has a long-established reputation for identifying and presenting to an elite audience the products most likely to have a significant impact on the marketplace and market trends in the coming year. Mobilized by Myxer enables content owners to create and deliver mobile content with drag and drop simplicity right from their existing website. In addition to sending individual items to a mobile phone, Mobilized by Myxer automatically creates a custom mobile download storefront for the content owner.

Myxer will use the proceeds of the investment to further fuel its recent traffic explosion, scale and enhance its mobile content delivery platform and expand its world-class technical team. The company will also be increasing its marketing, partnering, and advertising sales efforts to accelerate its aggressive revenue and profitability targets. The investment is confirmation of the company’s growing influence and leadership in the mobile industry, and signals investor confidence in the company’s aggressive revenue and profitability targets.

Going forward, Myxer’s board of directors will be comprised of Scott Kinnear, CEO and president; Myk Willis, founder and CTO; Ron Harris of Harris Preston; and Jon Cole of New World Angels.

“Having successfully developed and launched Myxer, this new investment enables us to continue our unprecedented growth and invest in building out a team that can effectively take advantage of the vast opportunities in front of us,” said Scott Kinnear, president and CEO of Myxer. “We are also very fortunate to add these key members to our board and advisory panel. They bring a wealth of experience that complements the strengths of our existing team very well.”

“Myxer is one of the most exciting companies in the industry today, and our investment clearly reflects their accomplishments to date and their excellent prospects for the future,” said Ron Harris, managing director of Harris Preston & Partners LLC. “Myxer has all the right ingredients for success: a great team, great products and a huge and fast growing market.”

About Myxer™

Myxer simplifies the delivery of content to mobile devices. Whether professional or user-generated, Myxer makes the process of delivering ringtones, images, full-track audio, video and more to the mobile marketplace incredibly quick and easy, regardless of the carrier or device being targeted. Myxer’s popular MyxerTones website is quickly growing to be the most visited online destination for making and sharing mobile content, with over 2.5 million users who are downloading more than 6 million pieces of mobile content each month. The Myxer platform also offers partner API’s for easy integration with existing content websites interested in expanding their reach to the mobile market.

About Harris Preston & Partners LLC

Harris Preston & Partners (HPP) is an exclusive private equity firm focused on corporate finance and buyout opportunities in companies with significant upside potential or established mid-market companies with leadership market positions. As experienced investors and operators, HPP focuses on delivering value in the private equity market for investors, private equity partners, and portfolio companies. HPP’s approach is unique and compelling for a select group of companies seeking the right partner for maximum long-term value creation. Harris Preston & Partners LLC is located on the web at http://www.harrispreston.com with corporate headquarters in Austin, Texas.

Myxer™, MyxerTones™, and Mobilized by Myxer™ are trademarks of mVisible Technologies, Inc., all other marks are the property of their respective owner.

Media Contacts:

Bridgette King/MyxerTones
(954) 937-9616
bridgette.king@myxer.com

09.24.07 MyxerFlix™ to Bring “Trailers from Hell” to Millions of Mobile Devices
Myxer Platform Mobilizes Video Content to Jumpstart Worldwide Distribution Of Classic-EraMovie Trailers

(DEERFIELD BEACH, FL and LOS ANGELES, CA) MyxerTones™, the best place to make and share mobile content, today announced a new relationship with the Nickels Group and their new media brand and website www.trailersfromhell.com, the site that showcases classic-era coming attractions punctuated with humorous commentary by iconic genre filmmakers. Utilizing MyxerFlix™, video content at Trailers from Hell (TFH) is immediately available for distribution to mobile devices and also accessible to the entire MyxerTones community - now over 2.5 million users strong.

TFH is quickly becoming one of the web’s most popular new destinations for creative video content. With over 50 trailers already available, the company plans to release three new trailers per week, with well-known Hollywood creatives recording new commentary tracks. Hosts include filmmakers such as Joe Dante (Gremlins) dishing about the multi-directed horror film “The Terror” and Edgar Wright (Shaun Of The Dead) praising one of his seminal influences “Danger: Diabolik.”

The launch of TFH’s mobile distribution is highlighted by a rare trailer from the movie Psycho with John Landis (Blues Brothers, American Werewolf in London) doing an amusingly informative commentary.

“MyxerFlix essentially has allowed us to bring this material to mobile phones for the first time ever,” said Jonas Hudson, president of The Nickels Group. “Promoting widespread mobile distribution has always been a key goal for us, but until we discovered MyxerFlix, we simply couldn’t easily handle all the technical and other challenges associated with distributing mobile content through a consumer solution. We found the Myxer platform and MyxerFlix not only met the exact specifications we needed, but we were also impressed with its ease-of-use and reliability.”

MyxerFlix opens up the mobile video market to all content owners, effectively eliminating the technical and distribution barriers frequently encountered by independent content producers. The content owner does not have to worry about disparate media formats or carrier contracts. Content owners simply upload a video, place a MyxerTag on their own web page or MySpace profile, and the video is instantly available to any mobile user on any carrier’s network. The Myxer platform is completely free, so content distributors can decide whether to give their content away or charge a fee. MyxerTones also provides APIs that enable sites to facilitate automated use of the technology. Myxer API documentation is available at http://www.myxtertones.com/api/doc.

“TFH is a great example of how our MyxerFlix service can immediately leverage the reach of today’s new, creative and viral video content,” said Myk Willis, founder and CTO of Myxer. “We let video content creators focus on what they do best - spending time creating great content - while we eliminate all the other obstacles that typically accompany the ‘mobilization’ of content. We believe that TFH represents some of the best new thinking in video, and will also prove to be a great addition to our MyxerTones community.”

About Myxer™

Myxer simplifies the delivery of content to mobile devices. Whether professional or user-generated, Myxer makes the process of delivering ringtones, images, full-track audio, video and more to the mobile marketplace incredibly quick and easy, regardless of the carrier or device being targeted. Myxer’s popular MyxerTones website is quickly growing to be the most visited online destination for making and sharing mobile content, with over 2.5 million users who are downloading more than 6 million pieces of mobile content each month. The Myxer platform also offers partner API’s for easy integration with existing content websites interested in expanding their reach to the mobile market.

About The Nickels Group

The Nickels Group is a consortium of film, music and event producers who produce and acquire traditional and mobile/online content. Founded by Daryl Young and Jonas Hudson, The Nickels Group has created alliances with celebrities, filmmakers, musicians and athletes to provide unique and entertaining content for all global mediums from digital distribution to major theatrical film releases.

The Nickels Group mobile distribution reaches nearly 1.5 billion mobile users worldwide and has distribution deals with Vodafone (Aus), Sprint (US), Telcel (Mexico), Vodafone (UK), Teljoy (South Africa), and others.

Myxer™, MyxerTones™ and MyxerFlix™ are trademarks of mVisible Technologies, Inc., all other marks are the property of their respective owner.

Media Contact:

Bridgette King/MyxerTones
(954) 937-9616
bridgette.king@myxer.com

09.17.07 Amiestreet.com™ and Myxer™ Partner to Bring Demand-Based Pricing to the Mobile Ringtone Marketplace
First Time Ever That Consumers Determine the Price of Ringtones - Product Launches with Star Rapper Romeo

(DEERFIELD BEACH, FL) AmieStreet.com, a fast-growing digital music store with a unique demand-based pricing system, announced today that is has partnered with Myxer to offer its members variably priced ringtones. The first ringtone is “Walk Wit A Limp” from multi-platinum hip hop and television star Romeo. Its price will start free, like all music on AmieStreet.com, and will rise in price based on its popularity with Amie Street members.

By leveraging Myxer’s content mobilizing platform, AmieStreet.com is bringing its community pricing model to the ringtone market, and for the first time offering ringtones at multiple price points based on their popularity with members. AmieStreet.com is the first digital music store where members of the community drive the discovery, promotion and pricing of music. All ringtones on AmieStreet.com will start at a price of zero cents. As more people purchase a ringtone the price rises, capping at $1.99. The dynamic prices on AmieStreet.com allow fans to buy music without breaking the bank and serves as a useful tool for finding great music, often for free.

AmieStreet.com, which just announced funding from Amazon.com, Inc. (NASDAQ: AMZN) in August, will use the Myxer platform to create and distribute mobile ringtones quickly and easily. Myxer eliminates the technical challenges, contractual and other administrative barriers that often make creating and distributing mobile content prohibitive. All AmieStreet.com artists will be able to sell the ringtones from their artist store, where they also sell their mp3s. In addition, once the mobile content is uploaded to Amie Street, it is automatically available to the growing community of more than 2.5 million users who actively download more than 6 million pieces of mobile content each month at www.myxertones.com.

“Myxer is making the content world mobile, and by powering AmieStreet.com’s ringtone offering, we are able to show how quickly and easily that can be done,” said Myk Willis, founder and chief technology officer of Myxer. “Just as Myxer has democratized mobile content distribution, so has Amie Street democratized digital music and ringtone pricing – allowing the consumers full access to and control over the value of music.”

“When we decided to offer community-priced, a la carte ringtones, Myxer was the logical choice because of its simplicity and established product,” said AmieStreet.com’s co-CEO Elias Roman. “We are now able to bring social music discovery to the exploding mobile market while staying focused on providing a music retail experience that is totally community-driven.”

About AmieStreet.com

AmieStreet.com is where you go to discover new music. Founded in the Spring of 2006 by three Brown University seniors, AmieStreet.com is the first site where the members of the community determine the price of songs, which start out free and rise in price the more they are purchased, capping at $0.98. The site also rewards its members with downloads when they recognize and recommend tracks that rise in price, giving users an incentive to find and recommend good music first, while giving artists the platform to promote and sell their music. The community based pricing model and recommendation system empowers music fans of all types to discover new music at the price point they want to pay. Anyone can upload their music, and it’s free to join. Amie Street, Inc. is based in Long Island City, NY.

About the Myxer Platform and MyxerTones™

The revolutionary Myxer platform simplifies the delivery of any professional or user-generated content (including ringtones, images, full-track audio and video) to mobile devices, no matter which carrier or network the phone is on. MyxerTones is a community-based website that allows artists and their fans to easily communicate and deliver ringtones, wallpapers and more to the mobile marketplace. Other Myxer offerings include: MyxerTags™ (www.myxertags.com), which allow musicians, brands and other rights holders to quickly and easily sell or give away their unique content as ringtones or wallpaper images directly from their own websites or MySpace pages; MyxerCodes™ for promoting ringtones using text messages that are shared from the stage or in promotional materials; and more. The Myxer platform also offers partner API’s for easy integration with existing content websites interested in expanding their reach to the mobile market. mVisible Technologies (www.mvisible.com) is the company behind Myxer™ and is based in Deerfield Beach, Florida.

MyxerTones™ and Myxer™ are trademarks of mVisible Technologies, Inc., all other marks are the property of their respective owner.

Media Contacts:

Bridgette King/MyxerTones
(954) 937-9616
bridgette.king@myxer.com

09.11.07 MyxerTones™ Brings “Grande” New Features to Starbucks Music Makers Competition
Fans Can Download Favorite Ringtones & Rising Bands Can Promote Their Music to Mobile Marketplace

(DEERFIELD BEACH, FL and BOSTON, MA) MyxerTones™, the best place to make and share mobile content, today announced that it has partnered with Starbucks New England and the NEMO Music Festival to mobilize the music of the bands competing in the Starbucks Music Makers Competition. The 49 semi-finalist bands are using MyxerTones to create fr’ee ringtones to promote their music as the online voting begins for the competition. The participating artists are also being featured on the MyxerTones website, gaining unprecedented exposure to the more than 2 million users who are downloading more than 6 million pieces of mobile content from MyxerTones each month.

Starbucks New England and the NEMO Music Festival are bringing back the days when live music was equally as popular at a coffeehouse as sipping a steaming cup of brew. The Starbucks Music Makers Competition offers musicians the opportunity to showcase their talent in any musical genre. Regional competitions will be held in select Starbucks stores throughout New England in August and September, with between 5-7 artists each performing 3 songs. One artist from each event, plus wildcards, will be invited to advance on to the Finals on October 11th in Boston. Four local music industry professionals will be invited to judge at each in-store competition. These votes will be tallied and added to a 5th public vote, determined through online voting presented by Goombah.

The Myxer platform is “mobilizing” the Starbucks Music Makers Competition bands’ ringtones. With Myxer, creating and distributing mobile content is simple, quick, and easy. Technical challenges are eliminated and contractual and other administrative barriers are removed. Anyone can use Myxer to create customized mobile ringtones, images, wallpaper, and other types of mobile content. Though its use is applicable to anyone, the Myxer platform is particularly useful to independent bands who want to create and promote their own mobile content to their fans, quickly and without the need for complex technical requirements or big marketing budgets Moreover, once the mobile content is created, the growing MyxerTones community of more than 2 million users provides a built-in prospective audience of mobile content consumers. Ringtones created by the semi finalist bands can be found at www.starbucksmusicmakerscompetition.com and www.myxertones.com.

“Myxer was a terrific find for the competition,” said Kristin Bredimus, director of the NEMO Music Festival and the Starbucks Music Makers Competition. “The musicians are able to create cool mobile content for their existing fans while simultaneously offering that mobile content to an entire new group of potential new fans resident in the MyxerTones community. Though our competition is competitive, the overall goal is to promote great, live, independent music that can be enjoyed in a traditional coffee-house setting, and Myxer clearly helps us achieve that goal.”

“Starbucks is world-class brand, and their active and continuing role in the promotion of independent bands is having a major positive impact on the indie music scene,” said Myk Willis, founder and CTO of MyxerTones. “We are very pleased to work with them and the NEMO Music Festival to share their goal and to provide even more benefits to the independent musicians in the competition. Independent musicians and their fans are already among our most loyal users, and we expect that these competitors will create even more great mobile content and become important new members of our MyxerTone community.”

Starbucks hosts a dedicated website where fans can listen to ringtones created by competitors at www.starbucksmusicmakerscompetition.com. The winner of the competition will receive, among other things, hotel and airfare to the Kauai Music Festival sponsored by BMI. Semi-finalists will win prizes that include space on Radio Free Goombah Music Player.

About MyxerTones™ and the Myxer Platform

MyxerTones is a community-based website that allows artists and their fans to easily communicate and deliver ringtones, wallpapers and more to the online and mobile marketplaces. The revolutionary Myxer platform simplifies the delivery of any professional or user-generated content (including ringtones, images, full-track audio and video) to mobile devices, no matter which carrier or network the phone is on. Other Myxer offerings include: MyxerTags™ (www.myxertags.com), which allow musicians, brands and other rights holders to quickly and easily sell their unique content as ringtones or wallpaper images directly from their own websites or MySpace pages; MyxerCodes™ for promoting ringtones using text messages that are shared from the stage or in promotional materials; and more. The Myxer Mobile Platform also offers partner API’s for easy integration with existing content websites interested in expanding their reach to the mobile market. mVisible Technologies (www.mvisible.com) is the company behind Myxer™ and is based in Deerfield Beach, Florida.

About Starbucks

Starbucks Coffee Company provides an uplifting experience that enriches people’s lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit www.starbucks.com

About NEMO

The NEMO Music Festival is dedicated to giving back to the music community of New England. Our goal is to provide education and opportunities to independent musicians, helping them to advance their careers and fulfill their dreams. We are involved in a number of charitable events that take place throughout the year to support this mission, including the Boston Music Awards; Hot Stove, Cool Music; and the Passim Folk Music & Cultural Center.

MyxerTones™ and Myxer™ are trademarks of mVisible Technologies, Inc., all other marks are the property of their respective owner.

Media Contacts:

Bridgette King/MyxerTones
(954) 937-9616
bridgette.king@myxer.com

09.07.07 Big State Festival targets country fans via mobile

You could read it here.