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11.20.08 Myxer Gains Top Mobile Rankings; Surpasses 15 Million Users; Adds New CFO and EVP of Sales

Myxer Gains Top Mobile Rankings; Surpasses 15 Million Users; Adds New CFO and EVP of Sales

Leading mobile entertainment company reaches top web and mobile rankings, rounds out management team

Deerfield Beach, FL – Myxer, the leader in ad-supported mobile entertainment, announced today a series of milestones and organizational updates in support of their expanded offerings to consumers, advertisers, and content providers.

  • Growth Milestones: Since announcing the one million user mark in June 2007, Myxer has become the largest and fastest growing provider of mobile entertainment, such as ringtones, wallpapers, video, and games, in the U.S. today. In the last 18 months Myxer has grown from:
    • 1 million users to 15 million users
    • 300K content items to 1.7 million items
    • 10,000 content providers to 100,000 content providers
  • Market Rankings:Myxer has recently received a Nielsen Mobile ranking of #4 in top SMS traffic, after Google, 4Info and American Idol; a HitWise ranking of #2 for Mobile Phone Entertainment Websites; and Myxer is listed as one of the top 500 websites in the U.S. by Alexa.
  • New Executive Hires/Updated Management Team:  Myxer has rounded out their management team with two new executive hires, Tom Severson, CFO and Roger Pavane, EVP of Sales.  Tom was most recently the CFO of Nicklaus Companies,  and brings over 20 years of financial executive experience from companies like Ion Networks, Sinclair Broadcasting Group, KPMG Peat Marwick, and Deloitte and Touche.  Roger Pavane is a senior sales executive with a proven track record of success and over 17 years of experience in interactive media, mobile and wireless.  Recent roles have included Chief Revenue Officer at 1Rage Mobile Media,  and Senior Vice President of Liberty Media.The executive team is now comprised of Myk Willis, Founder and CEO; Scott Kinnear, President and Chairman of the Board; Steve Spiro, VP of Marketing; Jeff Sass, VP of Business Development; Bill Madden, VP of Engineering; Marsha Creely, Copyright Compliance Officer; and now Tom Severson, CFO; and Roger Pavane, EVP of Sales.
  • “We have a passion for delivering an outstanding consumer experience to our millions of users,” said Myk Willis, Founder and CEO of Myxer. “By keeping that ever-important goal at the forefront of our business, we’ve been able to grow at an incredible rate, work with the best content, brand and advertising partners in the market, and expand our web to mobile offerings to virtually every part of the mobile value chain.  With our top-notch executive team in place, Myxer is set  to reach new heights in helping to define what we call the new mobile economy.”

    About Myxer
    Myxer is the largest and fastest growing site for ad-supported mobile entertainment — with over 15 million users, more than 32 million mobile downloads a month, and a catalog of over 1.7 million ringtones, wallpapers, videos and games.  At www.myxer.com there are no hidden costs, no subscription fees and no surprises.  For content providers, advertisers and consumers, Myxer’s mobile platform enables radically simple and quick delivery of content, or customized Web to mobile ad campaigns, regardless of the service provider or mobile device being used.  Named 2008 “Key Market Enabler in U.S. Mobile Advertising” from Frost & Sullivan as well as Best Music Service at the 2008 Mobile Entertainment Forum and Best Consumer Messaging Application at the Global Messaging Awards 2008, Myxer’s unique solutions continue to capture global and national attention. To learn more and see some of the exciting applications, go to demo.myxer.com.

    Myxer and the Myxer logo are trademarks of Myxer Inc.

    # # #

    Media Contact:
    Monica Rohleder (for Myxer)
    Signal Rock Communications
    847.606.1973
    monica@signalrockcomm.com

11.12.08 INgrooves Partners with Myxer for Mobile Music

New Agreement Allows Myxer Users To Personalize Their Handsets with Several Hundred Thousand Ringtones from the World’s Top Independent Artists

San Francisco, CA and Deerfield Beach, FL – November 12, 2008 – INgrooves, a leading provider of digital distribution, marketing and promotion services to the independent music community, announced today an agreement with Myxer, a leader in mobile content, to provide Myxer’s over 15 million users with access to several hundred thousand ringtones from the world’s leading independent artists via www.myxer.com.

Using its patent-pending ringtone creation technology, Myxer will convert tracks from INgrooves’ catalog into premium ringtones via an automated process. The featured music will span every genre and era.  Users will also have the ability to “cut their own” section of a song to use as their ringtone before downloading.

“With over 15 million users, more than 22 million mobile downloads a month, and a catalog of over 1.5 million mobile ringtones, wallpapers, videos, and games, Myxer is the largest and fastest growing site for mobile content in the U.S. today,” said Myk Willis, CEO of Myxer. “With our new INgrooves distribution partnership we’re able to add top favorites to our catalog and provide our mobile community with incredible choice in personalized content.”

“INgrooves just doesn’t talk about expanding the reach of our partner labels and artists within the marketplace, we do it,” stated Robb McDaniels, CEO and Co-Founder of INgrooves. “And our agreement with Myxer, one of the most dynamic mobile entertainment destinations on the web, will allow consumers an even closer connection to their favorite independent artists by providing them their music in an even more personalized way.”

Myxer and INgrooves will be adding select ad-supported ringtones promoting key INgrooves artists to fans, available for download at www.myxer.com (rated one of the top 400 websites in the U.S. by Alexa and #2 Mobile Phone Entertainment Web site per HitWise). These offerings will be made available as Myxer’s special “Picks of the Day,” which currently generate between 5 and 15 thousand downloads per day. In addition to such featured  placements, artists distributed by INgrooves will be able to leverage Myxer’s rich set of web and mobile music marketing tools including custom SMS keywords, embeddable flash widgets (for MySpace, Facebook, etc.), web and mobile web dedicated artist storefronts and more.

To receive a free sample from INgrooves’ Thievery Corporation “Sound the Alarm” ringtones, text THCORP11 to 69937 (MYXER) or visit www.myxer.com for more details.

About INgrooves
INgrooves is a digital media infrastructure company that provides various distribution and marketing services via its INgrooves and ONE Digital divisions.  ONE Digital is a proprietary software platform that provides distribution and administration to large distributors, record labels and film production companies at rates far below the industry standard. INgrooves provides clients customized distribution, marketing, promotion, synch licensing and administrative support to help maximize the earnings potential of specific releases or catalogues.  For more information, check out www.ingrooves.com.

About Myxer
Myxer is the largest and fastest growing site for ad-supported mobile content — with over 15 million users, more than 22 million mobile downloads a month, and a catalog of over 1.5 million ringtones, wallpapers, videos and games.  At www.myxer.com there are no hidden costs, no subscription fees and no surprises.  For content providers, advertisers and consumers, Myxer’s mobile platform enables radically simple and quick delivery of content, or customized Web to mobile ad campaigns, regardless of the service provider or mobile device being used.  Named 2008 “Key Market Enabler in U.S. Mobile Advertising” from Frost & Sullivan as well as Best Music Service at the 2008 Mobile Entertainment Forum and Best Consumer Messaging Application at the Global Messaging Awards 2008, Myxer’s unique solutions continue to capture global and national attention. To learn more and see some of the exciting applications, go to demo.myxer.com.

Myxer and the Myxer logo are trademarks of Myxer Inc.

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10.28.08 Myxer’s New “Bullseye” Hyper-Targeted Advertising Service Selected for McDonald’s® McRib® Sandwich Campaign

Unique targeting service offers advertisers on the web and mobile web the flexibility and power to selectively target key audiences among Myxer’s community of 14 million members 

Deerfield Beach, FL – October 28, 2008 – Myxer, the leader in ad-supported mobile content, today announced that their Bullseye hyper-targeting service, for advertisers and agencies, has been selected by the Moroch ad agency for use in McDonald’s new integrated web to mobile campaign.  This new service provides for significantly improved ROI, by including targeting criteria such as geography, gender, age, music genre preferences, and mobile preferences - - for both web and mobile web campaigns.

 “Myxer has been the perfect solution for our integrated McRib marketing campaign for McDonald’s, as they provide a one-stop shop for both web and mobile marketing,” said Shawn Gurn, Associate Media Director for Moroch.  “By being able to hyper-target our audience we’re able to truly reach our client’s customers in a very focused and cost-efficient manner.”

“Our Myxer community of millions and our targeting ability are a great fit for advertisers  like McDonald’s,” said Myk Willis, CEO and Founder of Myxer.  “We’re able to provide them with the critical web to mobile integrated advertising that is often times not available in one place, as well as leverage our huge database of consumer information to help them carefully target their campaign per audience.”

In recent months, Myxer has worked with dozens of high-visibility advertisers to incorporate elements of the Bullseye advertising service into their overall campaigns, including AT&T Wireless, ABC Family, The U.S. Army, CW Networks, SCION, 20th Century Fox, and Warner Home Entertainment.  To receive a free sample of the McDonald’s campaign mobile content, text MCRIB to 69937 (MYXER) and visit www.myxer.com/advertise for program details.

About Myxer
Myxer is the largest and fastest growing site for ad-supported mobile content — with over 14 million users, more than 22 million mobile downloads a month, and a catalog of over 1 million ringtones, wallpapers, videos and games.  At www.myxer.com there are no hidden costs, no subscription fees and no surprises.  For content providers, advertisers and consumers, Myxer’s mobile platform enables radically simple and quick delivery of content, or customized Web to mobile ad campaigns, regardless of the service provider or mobile device being used.  Named 2008 “Key Market Enabler in U.S. Mobile Advertising” from Frost & Sullivan as well as Best Music Service at the 2008 Mobile Entertainment Forum and Best Consumer Messaging Application at the Global Messaging Awards 2008, Myxer’s unique solutions continue to capture global and national attention. To learn more and see some of the exciting applications, go to demo.myxer.com.

Myxer and the Myxer logo are trademarks of Myxer Inc.

# # #

Media Contact:
Monica Rohleder (for Myxer)
Signal Rock Communications
847.606.1973
monica@signalrockcomm.com 

10.13.08 Myxer Launches $5 Million Campaign to Drive Mobile Web Adoption

Campaign provides 1,000 independent cell phone retailers in the U.S. with $5,000 each of online advertising at Myxer.com 

Deerfield Beach, FL – October 13th, 2008 – Myxer, the leader in ad-supported mobile content, today launched their $5 Million Giveaway Campaign, offering $5,000 worth of free online advertising to 1,000 independent cell phone stores – totaling $5 million over the next 12 months.  This is the first in a series of programs Myxer will launch to support wireless carriers and cellphone retailers to help boost data plan sales, which are becoming an increasingly important component of mobile industry revenue. 

The online advertising giveaway includes banner creation, banner placements and more and is targeted towards each cell phone store’s specific geographic area. In exchange, participating retailers promote Myxer in-store via countertop displays. 

“The $5 Million Giveaway Campaign is a win-win situation – independent cell phone stores get free online advertising and Myxer extends its brand reach to 1,000 new retail locations and helps create a larger total available market for high quality mobile content,” said Myk Willis, CEO of Myxer.  “Our goal is to leverage the popularity of Myxer.com to help independent retailers and wireless carriers increase sales of data plans via ad-supported mobile content.” 

Stores will be selected on a first-come, first-serve basis until 1,000 stores have joined the program.  Given the phenomenal response to the recent beta rollout, it is expected that all of the allocated campaign dollars will be claimed by December 1st, 2008.

“We partnered with Myxer last month and have seen great results from the advertising from their site.” said Frank Brady, Store Manager for Airwave Wireless, Inc. “We have also seen an increase in the amount of data plans and premium web-based features being activated, as customers are eager to utilize this excellent free service for ringtones, wallpapers, videos, games and so much more.”

“The future of the Internet is the Mobile Web.  Myxer and other high quality mobile content providers and services will clearly benefit from higher Mobile web adoption rates,” continued Willis. “Creative programs like our $5 Million Giveaway are just one way to encourage the adoption of the mobile Internet and moving forward we’ll continue to bring mutually beneficial programs to carriers,retailers, handset manufacturers and others.” 

$5 Million Giveaway Campaign Sign-Up Details
Interested parties can learn more about the program by:
1) Visiting the Myxer booth (#420) at the Wireless Dealer Expo at the Sands Convention Center
in Las Vegas, Nevada on October 13-15, 2008
2) Sending an email to promo@myxer.com
3) Contacting Jason Kryshka or Andrew Coury at 954.360.0360

About Myxer
Myxer is the largest and fastest growing site for ad-supported mobile content – with over 14 million users, more than 22 million mobile downloads a month, and a catalog of over 1 million ringtones, wallpapers, videos and games.  At www.myxer.com there are no hidden costs, no subscription fees and no surprises.  For content providers, advertisers and consumers, Myxer’s mobile platform enables radically simple and quick delivery of content, or customized Web to mobile ad campaigns, regardless of the service provider or mobile device being used.   Named 2008 “Key Market Enabler in U.S. Mobile Advertising” from Frost & Sullivan as well as Best Music Service at the 2008 Mobile Entertainment Forum and Best Consumer Messaging Application at the Global Messaging Awards 2008, Myxer’s unique solutions continue to capture global and national attention.  To learn more and see some of the exciting applications, go to demo.myxer.com 

Myxer and the Myxer logo are trademarks of Myxer Inc. 

# # #
Media Contact:
Monica Rohleder (for Myxer)
Signal Rock Communications
847.606.1973
monica@signalrockcomm.com

09.02.08 The CW Picks Myxer’s New “Red Carpet” Program to Power Digital Marketing Campaign for Highly Anticipated “90210” Series

Solution provides entertainment & music industry with integrated web-to-mobile toolkit to launch new movies, TV shows, music, DVD’s and more

Deerfield Beach, FL – September 2, 2008 – Myxer, the leader in ad-supported mobile content, today launched “Red Carpet”:  an online and mobile marketing program designed to give entertainment studios, musicians and marketing agencies the ability to add high impact advertising opportunities to product launches. The first fully integrated web-to-mobile program was unveiled today with The CW Network to launch their highly anticipated new TV series, “90210” (a contemporary spin-off of the ‘90s hit show “Beverly Hills, 90210”).

Myxer’s “Red Carpet” program enables marketers to take their advertising campaigns to a whole new level – spanning web-to-mobile. Myxer offers advertisers three important elements: 

  • Custom mobile content downloads (ringtones, videos, images) delivered by Myxer’s hosted mobile content platform
  • Exposure to Myxer’s online community of over 12 million highly-engaged users (primarily 15 - to- 28 year-olds)
  • A set of customized widgets that enable viral distribution of their mobile content on any web site or social media property.

For The CW’s “90210” series launch, Myxer worked with OMD – Los Angeles to create an integrated campaign that starts online with a complete brand takeover of Myxer’s homepage –giving the CW a “virtual billboard” to promote their show to Myxer’s vast audience - as well as display advertising and top feature status. The campaign is taken mobile via SMS text ads, WAP banner ads and mobile content including free ringtones and wallpapers. Starting today, visitors can check-out www.myxer.com to see the current promotion with The CW.

“The magic of Myxer is in the strength of our community and the simplicity of our technology,” said Myk Wilis, CEO of Myxer.  “These elements make Myxer the venue of choice for the launch of new movies, TV shows, albums, and DVDs.  We’re proud to have The CW using Myxer to reach a large number of fans across the web AND give them branded content they can take with them on the go!”

“To promote The CW’s new Fall season, our top priority is to reach our media savvy young adult viewers on every platform available in a way that is impactful and relevant to them,” said Rick Haskins, Executive Vice President, Marketing, The CW. “Myxer’s integrated web-to-mobile solution allows us to easily get our marketing messages in front of their more than 12 million users as well as drive visitors to cwtv.com.” 

In recent months, Myxer has worked with dozens of high-visibility advertisers to incorporate elements of their web-to-mobile platform into their overall campaigns, including McDonalds, NBC, Universal Pictures, U.S Army, Warner Home Entertainment and blues musician prodigy Joe Bonamassa (ranked top 5 in Billboard). Additional program elements include customizable mobile web sites as well as write-ups in Myxer’s recently launched Youth Culture MINE blog http://mine.myxer.com

To receive a free sample of the 90210 mobile content, text CW90210 to 69937 (MYXER)and visit www.myxer.com for program details.

About Myxer
Myxer is the largest and fastest growing site for free ad-supported mobile content — with over 12 million users, more than 22 million mobile downloads a month, and a catalog of over 1 million ringtones, wallpapers, videos and games.  At www.myxer.com there are no hidden costs, no subscription fees and no surprises.  For content providers, advertisers and consumers, Myxer’s mobile platform enables radically simple and quick delivery of content, or customized Web to mobile ad campaigns, regardless of the service provider or mobile device being used.   Named 2008 “Key Market Enabler in U.S. Mobile Advertising” from Frost & Sullivan as well as Best Music Service at the 2008 Mobile Entertainment Forum and Best Consumer Messaging Application at the Global Messaging Awards 2008, Myxer’s unique solutions continue to capture global and national attention.  To learn more and see some of the exciting applications, go to demo.myxer.com 

Myxer and the Myxer logo are trademarks of Myxer Inc. 

# # # 

Media Contact:
Monica Rohleder (for Myxer)
Signal Rock Communications
847.606.1973
monica@signalrockcomm.com

08.29.08 New “Ringtone” Category Added To 8th Annual Independent Music Awards

FOR IMMEDIATE RELEASE

The Independent Music Awards (IMA) – the awards program for the indie revolution - and Myxer (www.myxer.com), the leader in ad-supported mobile content, break new ground with today’s announcement of a new Ringtone category that has just been added to the current IMA program.

Submissions to this category will be accepted until November 21, 2008.

The addition of the Ringtone category to the expansive IMA program, which honors the best of indie music marketing, design and a wide assortment of music genres, is in keeping with the changing realities of today’s music industry.

“The new IMA Ringtone category reflects an industry that must always be on the cutting-edge of new media opportunities,” said Martin Folkman, IMA Program Director. “Mobile is an extremely important platform for music. While major labels and their artists may worry about a reported decline in Ringtone sales overall, indie artists use a different metric for their promotion and sales activities and Ringtones offer them significant marketing and sales opportunities” said Folkman. “We partnered with Myxer, the leader in mobile content, to ensure that indie artists have every opportunity to compete and succeed in the marketplace” continued Folkman.

According to Myxer CEO and Founder, Myk Willis, “We’re excited about Myxer’s involvement with the Independent Music Awards. Both of our organizations are intent on leveling the playing field for independent artists. Myxer provides the technology,and 12 million member community, that enables indie artists to easily distribute their music – for fee or free – across all mobile carriers and the IMAs provides the artists with well-deserved recognition and exposure to millions of fans and industry insiders. It’s a perfect match for artists and music fans,” said Willis.

IMA Winners To Be Promoted To Millions of Music Fans

As in the general IMA program, the winners and finalists in the Ringtone category will be promoted to millions of music fans and industry gatekeepers including Programmers, Talent Buyers, Journalists, Film, TV & Gaming Music Supervisors via yearlong print, online and broadcast promotions as well as distribution and performance opportunities.

Unlike the general program however, which closed submissions last week, the submission deadline for the Ringtone category continues through November 21.

Additionally, in the general IMA program, winners are determined by influential artists and industry professionals including Peter Gabriel, Roger Daltrey, Keith Urban, Clint Black, Pacquito D’Rivera, Butch Walker, Suzanne Vega, Steve Vai and John Patitucci; winners in the Ringtone category will be determined solely by music fans voting (via downloads) at the IMAs and Myxer’s official sites.

Artists that don’t already have a Ringtone can easily create them for free from clips of their songs at www.myxer.com/share.

For more information about the Independent Music Awards, contact: 973.509.9898/ Joelle Caputa - Joelle@IndependentMusicAwards.com;
Martin Folkman – Martin@IndependentMusicAwards.com.

For more information about Myxer contact artist@myxer.com.

07.24.08 Myxer Announces Turnkey Mobile Content Syndication Solution – “Myxer Select”


Providing Operators, Handset Manufacturers, and Web Destinations with their own Branded Mobile Content Store

Deerfield Beach, FL - Myxer, the leader in ad-supported mobile content, today announced the new Myxer
Select program for mobile handset manufacturers, wireless network operators, and web destinations.
The program provides them with the ability to create a customized mobile content store, selecting
content from the world’s largest assembled collection of mobile content, with over one million items.
Myxer Select partners can be up and running with their own mobile content download site (on the web
and/or mobile web) in a matter of days. Myxer Select is delivered over the award-winning Myxer Mobile
Platform, a robust, scalable and proven mobile content delivery platform that currently delivers over
22 million downloads per month, at a rate of over 8 mobile downloads per second.

“From ad-supported indie rock to traditional premium content, Myxer Select offers a complete mobile
content store-in-a-box that takes advantage of our huge collection of great content, our unparalleled
scale and relentless focus on simplicity,” said Myk Willis, CEO of Myxer. “Over 11 million users
currently enjoy Myxer’s vast collection of mobile ringtones, wallpapers, games and videos. With this
new program operators and manufacturers can create the same customized branded experience for their own
customers.”

Myxer Select includes content from thousands of content partners, ranging from music to comedy, movies,
popular TV shows, and political content. Partners can customize their Myxer Select catalog to suit their
specific audience and easily supplement Myxer’s syndicated content with their own mobile content collections.
Partners who want even more personalization can work with Myxer and its content providers to create exclusive
branded content for themselves. Myxer Select is available as both Myxer-branded and Private Label storefronts.

About Myxer

Myxer is the largest and fastest growing site for free ad-supported mobile content — with over 11 million users,
more than 22 million mobile downloads a month, and a catalog of over 1 million ringtones, wallpapers, videos and
games. At www.myxer.com there are no hidden costs, no subscription fees and no surprises. For content providers,
advertisers and consumers, Myxer’s mobile platform enables radically simple and quick delivery of content, or
customized Web to mobile ad campaigns, regardless of the service provider or mobile device being used.
Named 2008 “Key Market Enabler in U.S. Mobile Advertising” from Frost & Sullivan as well as Best Music Service
at the 2008 Mobile Entertainment Forum and Best Consumer Messaging Application at the Global Messaging Awards 2008,
Myxer’s unique solutions continue to capture global and national attention. To learn more and see some of the
exciting applications, go to demo.myxer.com

Myxer and the Myxer logo are trademarks of Myxer Inc.

Media Contact:

Monica Rohleder (for Myxer)
Signal Rock Communications
847.606.1973
monica@signalrockcomm.com

07.10.08 Myxer Teams With The Orchard to Create One of the Largest Mobile Content Offerings in U.S.

Myxer to add over 1 million new ringtones from thousands of well-known Orchard artists to its website
and mobile web catalog

Deerfield Beach, FL - Myxer, the leader in ad-supported mobile content, today announced a new
distribution partnership with The Orchard, a global leader in digital music and entertainment,
that will add over 1 million new ringtones to Myxer’s already unprecedented mobile content library,
available at www.myxer.com.

Using its patent-pending ringtone creation technology, Myxer will convert the tracks from The Orchard’s
catalog of 1.1 million songs into premium ringtones via an automated process. Available to the Myxer
community of over 11 million users, the new content will come from a wide variety of The Orchard’s labels
partners including Definitive Jux, Park the Van, DIM MAK, BCD Music Group, Nuclear Blast, Greensleeves,
Musart/Balboa and many more. Ringtones will feature artists from around the world, spanning every genre
and era.

Myxer’s goal is to make it incredibly easy for people to get the mobile content they want, when they want
it, period,” said Myk Willis, CEO of Myxer. “And our new partnership with The Orchard helps us further that
mission. By providing a variety of mobile content delivery options for artists we’re able to continue expanding
our offerings, giving our ever-growing mobile community a new level of high-quality music options.”

Myxer and The Orchard will also be adding select ad-supported ringtones promoting key Orchard artists to fans,
available for download at www.myxer.com
(rated one of the top 400 websites in the U.S. by Alexa). These offerings will be made available as Myxer’s
special “picks of the day,” which currently generate between 5 and 15 thousand downloads per day.

“Myxer’s dynamic consumer community and proven technology have made them leaders in the mobile space and
we’re excited to work with them to promote our artists,” said Greg Scholl, President and CEO of The Orchard.

About Myxer

Myxer is the largest and fastest growing site for free ad-supported mobile content — with over 11 million
users, more than 20 million mobile downloads a month, and a catalog of over 1 million ringtones, wallpapers,
videos and games. At www.myxer.com there are no hidden costs, no subscription fees and no surprises.
For content providers, advertisers and consumers, Myxer’s mobile platform enables radically simple and
quick delivery of content, or customized Web to mobile ad campaigns, regardless of the service provider
or mobile device being used. Named 2008 “Key Market Enabler in U.S. Mobile Advertising” from Frost & Sullivan
as well as Best Music Service at the 2008 Mobile Entertainment Forum and Best Consumer Messaging Application
at the Global Messaging Awards 2008, Myxer’s unique solutions continue to capture global and national attention.
To learn more and see some of the exciting applications, go to
demo.myxer.com

Myxer and the Myxer logo are trademarks of Myxer Inc.

Media Contact:
Sharen Santoski (for Myxer)
Signal Rock Communications
847.312.0806
sharen@signalrockcomm.com

06.18.08 Myxer Community Hits 10 Million Users Mark

Leader in ad-supported mobile content also reaches platform and customer milestones

Deerfield Beach, FL – Myxer today announced they’ve surpassed 10 million users, 20 million downloads per month, and almost 150 million mobile downloads in total since launch, making them the largest free, ad-supported mobile community on the Internet today and one of the top 400 websites in the U.S. (Alexa). The company previously announced reaching the 1 million user mark in April, 2007,and is now growing virally at an average rate of over 40,000 new users per day Myxer, which is both an online and mobile community as well as a mobile content delivery platform, also announced that McDonald’s, the U.S. Army, NBC, Friendly’s, ABC Family, and other major brands are now using their mobile platform to deliver branded mobile content and integrated digital ad campaigns to targeted audiences, spanning the Web to mobile environments.

Myxer’s 10 millions users, made up primarily of teenagers and college students, are actively downloading millions of pieces of mobile content each month; at a rate of roughly 7 downloads per second. There are currently over 400,000 ringtones, wallpapers, games and videos available on the ad-supported Myxer website, from over 17,000 partners and content providers. Many of these content partners also leverage Myxer’s open APIs, widgets and other services to offer mobile content directly from their own websites, blogs and MySpace pages. By bringing the spirit and scale of the Internet to mobile, Myxer radically simplifies all aspect of mobile content access, sharing and delivery.

“By keeping a laser focus on the delivery of a great experience for our customers, with a scalable and flexible platform to support that delivery, we’ve built an offering that is equally attractive to consumers, content providers and advertisers,” said Myk Willis, CEO of Myxer. “And, we think within the new mobile economy that Myxer will continue to grow and flourish.”

For more information on Myxer, go to www.myxer.com. Or, for a free sample of one of Myxer’s “10 million celebration” wallpapers text “MYXER 10MIL” to 69937 (MYXER).

About Myxer

Myxer is the largest and fastest growing site for free ad-supported mobile content — with over 10
million users, more than 20 million mobile downloads a month, and a catalog of over 400,000 ringtones,
wallpapers, videos and games. At www.myxer.com there are no hidden costs, no subscription fees and no surprises. For content providers, advertisers and consumers, Myxer’s mobile platform enables radically simple and quick delivery of content, or customized Web to mobile ad campaigns, regardless of the service provider or mobile device being used. And, Myxer’s unique business model, technology and consumer results are capturing the attention of the industry…we’ve just won three prestigious awards: The 2008 Frost & Sullivan Award for “Key Market Enabler in U.S. Mobile Advertising Markets,” the 2008 Meffy (Mobile Entertainment Forum) Award for Best Music Service, and the Global Messaging Awards 2008, Best Consumer Messaging Application.

Myxer and the Myxer logo are trademarks of Myxer Inc.

Media Contact:
Monica Rohleder
Signal Rock Communications
847.606.1973
monica@signalrockcomm.com

05.22.08 Myxer Gives iPhone Users New Access to Free Mobile Content

Company opens catalog containing over 375,000 ringtones and more

Deerfield Beach, FL – Myxer, the leader in ad-supported mobile content, today launched support for the iPhone through their website at www.myxer.com. iPhone users can now join the over 9 million current Myxer customers in accessing the biggest selection of free (ad-supported) mobile content in the industry, including MP3 clips and ringtones.

Myxer’s service is quick and easy to use: iPhone users simply go to the Myxer catalog, select the ringtones they like most, then download them to their desktop. Next, they drag the ringtones into their iTunes ringtone folder for access on their iPhone.

“The iPhone is part of today’s new mobile economy and like Myxer, it’s helping to change the landscape of today’s mobile environment,” said Myk Willis, CEO, Myxer. “We’re delighted to invite iPhone users to expand their mobile content choices through open access to Myxer’s catalog and broad array of mobile content delivery services.”

The addition of iPhone further rounds out Myxer’s already robust offerings – with service across every major wireless carrier and in support of literally thousands of different mobile phones. For additional information on using your iPhone to download mobile content from Myxer, see the company FAQ at
http://support.myxertones.com/category/phone-info/apple/.

About Myxer

Myxer is the largest and fastest growing site for free ad-supported mobile content — with over 9 million mobile users, more than 18 million mobile downloads a month, and a catalog of over 375,000 ringtones, wallpapers, videos and games. At www.myxer.com there are no hidden costs, no subscription fees and no surprises. For content providers, advertisers and consumers, Myxer’s mobile platform enables radically simple and quick delivery of content, or customized Web to mobile ad campaigns, regardless of the service provider or mobile device being used. And, Myxer’s unique business model, technology and consumer results are capturing the attention of the industry … we’ve just won three prestigious awards: The 2008 Frost & Sullivan Award for “Key Market Enabler in U.S. Mobile Advertising Markets,” the 2008 Meffy (Mobile Entertainment Forum) Award for Best Music Service, and the Global Messaging Awards 2008, Best Consumer Messaging Application.

Myxer and the Myxer logo are trademarks of Myxer Inc.

Media Contact:
Kathy Van Buskirk
Signal Rock Communications
720.771.7651
Kathy@Signalrockcomm.com