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11.17.11 Myxer Social Radio™ Launches as First True Friend-Focused Social Internet Radio Service

Completely free, Myxer Social Radio introduces several new milestones in social engagement and personalization, such as video Song Stories™ and real-time activity streams across multiple platforms

San Francisco, CA – November 17th, 2011 Myxer, a top 15 U.S. mobile destination for free, ad-supported mobile entertainment, today announced its launch of the first true friend-focused mobile group-listening platform, Myxer Social Radio, at the Billboard Future Sound conference in San Francisco. Myk Willis, Myxer’s CEO & Founder, will provide a live demonstration for industry leaders who will see the platform firsthand. Completely free to consumers and available now in the Apple App Store, Android Market and on the Web, Myxer Social Radio enables users to enjoy listening to music in real-time with their Facebook friends while introducing several new milestones in social engagement and personalization, such as video Song Stories™ and real-time activity streams allowing users to chat in real-time with friends while listening to music together.

Myxer Social Radio brings friends together through music as they listen together in listening rooms they create or rooms created by their friends. Rooms are created through access to over 12 Million songs. While users have the flexibility of sharing their activity on Facebook on the ticker and wall, the Myxer Social Radio platform brings a user’s Facebook community into the app to create a truly engaging group-listening experience and in real-time sync across multiple mobile device platforms and the desktop web for free.

We’re extremely proud to be setting new milestones in social media and Internet radio.” said Myk Willis, Founder and CEO of Myxer. “We’ve built a cross platform mobile service to fill a void in the marketplace, by providing consumers an absolutely free group-listening experience where people are connected with their friends and their music regardless of where they are.”

Myxer has experienced continued growth in the ad supported mobile industry since its launch in 2005 with now over 50 Million users performing over 2.7 billion downloads. Myxer plans to market its service to its loyal users as well as growing users in the Internet streaming radio category.

With Myxer Social Radio, consumers will be able to take their entertainment and music-listening experience to a new social level by:

• Creating their own listening rooms that play music from a catalog of over 12 Million songs

• Listening to the same songs as their friends at the same time

• Inviting their friends to listen or joining their friends’ rooms to listen together

• Chatting in real time with friends while listening to music

• Recording video Song Stories to share with friends

With years of experience in ad-supported mobile entertainment, Myxer has established partnerships with all the major record labels, as well as top tier advertising agencies and brands. Myxer Social Radio allows brands to reach mobile and social users in innovative ways through its ad products. It has been well received by advertisers and strong demand is expected, having already sold out advertising inventory well into the first quarter of 2012 prior to its launch.

Myxer Social Radio is available now in the Apple App Store for iPhones, iPads, and iPods, in the Android Market for smartphones and tablets, and on the Web at http://www.myxer.fm.

About Myxer

Myxer is a leading mobile technology company and operator of Myxer.com, the definitive source for free, ad-supported mobile media content across the web and mobile devices. Founded in 2005, the company has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the 15 largest mobile destinations in the U.S. To date, more than 50 million users have downloaded 2.7 billion items including MP3s, ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers. In addition, Myxer offers access to its content through dedicated mobile apps available in Apple’s iTunes App Store, the Android Market, BlackBerry App World, and Windows Marketplace with over 8 million Myxer apps installed. Myxer is a registered trademark. Myxer operates websites including www.myxer.com and m.myxer.com. Myxer Social Radio was launched in November, 2011.

Media Contact:

Leo Tignini
DiGennaro Communications
646-380-4767
leo@digennaro-usa.com

09.21.11 Myxer Announces Internet Radio Service with Deep Facebook Integration

Digiday Mobile Attendees to Get a Peek at the Power of Mobile Entertainment Leader’s New Myxer Social Radio™ App

New York, NY – September 21, 2011 Myxer, a mobile technology company that operates the largest ad-supported mobile entertainment site in the U.S., today announced the first true friend-focused mobile group-listening platform, Myxer Social Radio™, at the Digiday Mobile conference in New York City. The demo will give advertisers and brand decision makers the opportunity to see the platform firsthand before its general availability to consumers in Q4 2011. Free to consumers, Myxer Social Radio will enable users to enjoy listening to music in real-time with their Facebook friends while introducing several new milestones in social engagement and personalization, such as video Song Stories™ and real-time activity streams allowing users to chat in real-time with friends while listening to music together.

Myxer Social Radio is a free service that provides an entertainment experience deeply integrated with Facebook, and influenced by a listener’s Facebook friends and social graph. To be available as a mobile app on the iOS and Android operating systems as well as on the desktop web, Myxer Social Radio brings friends together through music as they listen together in rooms they create or that are created by their friends, with music choices dynamically enhanced by Myxer’s Social Boost™ recommendations.

“The rise of the Smartphone and constant social connectivity has changed the way we consume entertainment,” said Myk Willis, CEO and Founder of Myxer. “Myxer Social Radio represents our vision of the future of Internet radio, where listening to music is an emotional and social experience best enjoyed along with friends. We are proud and very excited to lead the next generation of Internet radio.”

Expanding its offerings to now include streaming music through Myxer Social Radio represents a natural evolution for the Company, which already has established partnerships with all the major record labels and has years of experience in the mobile entertainment download business. Myxer is also a pioneer in ad-supported mobile entertainment with strong agency and brand relationships and a proven record of mobile monetization through advertising.

With Myxer Social Radio, consumers will be able to take their entertainment and music-listening experience to a new social level by:

• Listening to music and chatting in real time with their Facebook friends on mobile and the desktop web.

• Seeing friends’ activities and what they are listening to in real-time.

• Creating their own custom music listening rooms or joining their friends’ rooms to listen together.

• Seeding rooms from an extensive catalog of songs, artists and record labels.

• Personalizing the music experience by watching, recording and posting video Song Stories.

A pioneer and top 15 mobile destination for free, ad-supported mobile media content such as MP3 songs and albums, ringtones, images, videos and apps, Myxer has a proven track record of extending the boundaries of music and mobile technology – enabling advertisers access to more than 49 million users who have downloaded 2.6 billion items to date. With more than 15 million web and mobile monthly unique visitors, Myxer provides advertisers with highly targeted opportunities to various consumer segments. The upcoming release of Myxer Social Radio follows its launch earlier in the year of native Myxer download apps for the Android, iOS and Blackberry platforms, which have achieved more than 7 million total installs to date.

The Digiday Mobile and Apps Conference takes place on September 21st at the Marriott Marquis in New York’s Times Square, and streaming live at www.Digidaymobile.com. Advertisers and brand managers not attending the conference can schedule a private demo of Myxer Social Radio by visiting www.myxersocialradio.com.

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About Myxer

Myxer is a leading mobile technology company and operator of Myxer.com, the definitive source for free, ad-supported mobile media content across the web and mobile devices. Founded in 2005, the company has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the 15 largest mobile destinations in the U.S. To date, more than 49 million users have downloaded 2.6 billion items including MP3s – full-track songs and albums – ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers. In addition, Myxer offers access to its content through dedicated mobile apps available in Apple’s iTunes App Store, the Android Market and BlackBerry App World. Myxer is a registered trademark. Myxer operates websites including www.myxer.com and m.myxer.com

Media Contact:

Leo Tignini
DiGennaro Communications
646-380-4767
leo@digennaro-usa.com

07.11.11 Myxer’s BoomBox mCommerce Report Reveals Key Findings in Consumer Purchasing Behavior Among Mobile Shoppers

Survey of 2,400 mobile visitors to m.myxer.com shows that 53 percent made purchases from their mobile phone with 19 percent saying they made between 2 and 5 purchases a month

Miami, Florida – July 11, 2011 Myxer, a mobile technology company that operates the largest ad-supported mobile entertainment site in the U.S., today released the Myxer Q2 BoomBox Report on mCommerce revealing key findings in consumer’s purchasing behavior among mobile shoppers. The report reinforces consumer’s increasing reliance on smartphones for communications, entertainment, information and increasingly, shopping.

Based on a survey of 2,400 mobile visitors to m.myxer.com, 53 percent responded that they had made a purchase from their mobile phone. The largest group, 19 percent, said they made between 2 and 5 purchases a month. Surprisingly, 16 percent said that they make more than 10 purchases a month. Other key findings include the following:


Mobile Payments

• Taking a closer look at the 53 percent who said they did indeed make purchases from their phone, 31 percent said they preferred to have their mobile purchases charged to their mobile phone bill while 18 percent said they preferred to pay by credit card.

• Broken down by age, younger mobile consumers clearly preferred paying on their phone bill. In the 18-24 year old age range, 38 percent preferred charging their phone bill, while only 14 percent preferred paying by credit card.

• In the 35-54 age range, the credit card was the preferred method of payment at 28 percent versus 23 percent for paying by phone bill. It is also interesting to note that within Android users who purchased, 27 percent preferred to use their credit card.


Music leads the charge for purchased mobile content

• The report also revealed that music stood out as the clear leader of products being bought, representing 68 percent of mobile purchases.

• 5 percent of respondents who bought from their phones said they purchased physical items to be delivered, and another 5 percent said they purchased other digital content.

• With music the dominant item purchased, it was not surprising to see that the largest group, 37 percent, spent less than $5 on their individual mobile purchases.

• The second largest group, 26 percent, opened their mobile wallets to spend more than $20 per mobile purchase.


Shopper Confidence

• Respondents also said they were happy to shop from a variety of merchants with 40 percent purchasing from 2-4 vendors in the past month.

• 24 percent purchased from 5 or more vendors and 12 percent purchased from 10 or more vendors.


mCommerce Drivers

• Convenience was the top response with 37 percent of the purchasers.

• Price was second with 24 percent of the mobile shoppers.

• A close third at 22 percent was those who shopped from their mobile because of the “cool factor.” When looking at just Android users, “convenience” was the top reason for mobile shopping, with 45 percent of Android users citing it.

“With a large and active mobile audience, Myxer has the opportunity to conduct mobile surveys to help us capture the pulse of mobile consumer behavior,” said Andrew Coury, data analyst, Myxer. “The BoomBox mCommerce report shows that direct mobile purchases should continue to be an exciting area of industry wide growth.”

To download a copy of the full report, or subscribe to the newsletter, please visit: http://boombox.myxer.com

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About Myxer

Myxer is a leading mobile technology company and operator of Myxer.com, the definitive source for free, ad-supported mobile media content across the web and mobile devices. Founded in 2005, the company has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the 10 largest mobile destinations in the U.S. To date, more than 47 million users have downloaded 2.5 billion items including MP3s – full-track songs and albums – ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers.

Media Contact:

Leo Tignini
DiGennaro Communications
646-380-4767
leo@digennaro-usa.com

05.12.11 Myxer Partners With EMI Music for Music Videos

Expands Music Video Offering to Include Katy Perry, Beastie Boys and Other Top Artists

Miami, Florida – May 12, 2011 Myxer, a mobile technology company that operates the largest mobile entertainment site in the U.S., today announced it has expanded its partnership with EMI Music, one of the world’s leading music companies, to include music videos.

Since 2009, Myxer has provided MP3 songs, albums and ringtones from EMI Music’s catalog which includes artists such as, Katy Perry, the Beastie Boys and others. With the addition of EMI Music’s videos, Myxer now offers its users free, high quality streaming music videos from the label.

“Myxer’s top priority has always been to bring the best in free, ad-supported entertainment, and adding a richer video experience from top EMI Music artists is a natural fit,” said Myxer CMO Mike Carson. “Given the growing popularity of online video, we’re excited to expand our partnership with EMI Music to include streaming music videos.”

The addition of online streaming video also enables Myxer’s sales team to offer advertisers new inventory for video pre-roll, post-roll and overlay video ads. Myxer has served more than 2 billion mobile downloads to date and last year added MP3 songs and albums to its catalog of more than 9 million items, including music, images, video, apps and games.

“Video has long been an important part of the music experience, and we are very pleased to be able to expand our existing partnership with Myxer to include our catalog of quality music videos,” said Mike Abbattista, EMI Music’s VP, New Channel Development. “After successfully introducing MP3 songs, albums and ringtones for our artists, video is a logical next step.”

With more than 15 million web and mobile monthly unique visitors, Myxer is a leading destination for free, ad-supported content and provides advertisers with highly targeted opportunities to various consumer segments.

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About Myxer

Myxer is a leading mobile technology company and operator of Myxer.com, the definitive source for free, ad-supported mobile media content across the web and mobile devices. Founded in 2005, the company has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the 10 largest mobile destinations in the U.S. To date, more than 46 million users have downloaded 2.3 billion items including MP3s – full-track songs and albums – ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers.

Media Contact:

Nora Lyons
DiGennaro Communications
212-966-9525
nora@digennarony.com