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07.03.12 Myxer Wins MTV’s O Music Award for Most Addictive Social Music Service

Award Recognizes Myxer Social Radio’s Popularity and Growth as the Premier Social Music Service

LOS ANGELES, CA — July 3, 2012 Myxer, a top U.S. social destination for free, ad-supported entertainment, today announced its fast growing internet streaming radio service, Myxer Social Radio, has won the 2012 MTV O Music Award for “Most Addictive Social Music Service.” The award marks the second major recognition for Myxer Social Radio since recently launching in late November when it was named ‘One of the Best Music Apps of 2011′ by RollingStone.com.

“We’re honored to receive this highly coveted award from the MTV O Music Award Group and the huge fan base that supports us,” said Mike Carson, Myxer’s Chief Marketing Officer. “The award represents the power of the social community and its ability to promote a truly social entertainment experience.”

Since its debut, Myxer Social Radio is fast approaching its 1.5 Millionth app install and has evolved the feature base of group listening, real-time chat and video song stories to launch two groundbreaking, weekly interactive music shows — “Inside The Artist Studio” and “Indie Spotlight.” These are just some of the innovations at Myxer that led it to beat Soundrop For Spotify in O Music Award’s social music service category.

“Inside The Artist Studio” showcases a new artist each week with a special selection of songs from the artist or band profiled. Listeners log in each week to hear selections from their favorite artists interspersed with video segments from host Brenna Ehrlich’s interview with a new artist or band each week. They are also able to chat live with the artist during the show.

Myxer Social Radio’s “Indie Spotlight” gives artists a forum to stream their latest music and give fans the opportunity to interact with them in real time during the show through chat. The platform allows independent artists to reach their fan base and interact with them directly, showcasing their latest music.

Seamlessly integrated with Facebook or through Myxer sign in, Myxer Social Radio empowers users to listen to music with their friends in listening rooms they create. Users can also leverage the music chat function to chat in real time with their friends on iOS or Android platforms as well as on the desktop web.

About Myxer

Myxer is a leading social entertainment company and operator of Myxer.com, the definitive source for free, ad-supported mobile media content. Myxer Radio LLC operates Myxer Social Radio, which launched in late November 2011 and is available in the Apple App Store, Android Play, Amazon’s Appstore for Android and on the Web at myxer.fm. Founded in 2005, Myxer has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the largest mobile destinations in the U.S. To date, more than 51 million users have downloaded 3 billion items including MP3s, ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers. In addition, Myxer offers access to its content through dedicated mobile apps available in Apple’s iTunes App Store, Android Play, BlackBerry App World, and Windows Marketplace with over 14 million Myxer apps installed.

Media Contact:

Leo Tignini
DiGennaro Communications
908-907-6246
leo@digennaro-usa.com

05.30.12 Myxer Launches Live Social Music Programming Giving Fans Real Time Access to Their Favorite Artists

Miami, FL — May 30th, 2012 Myxer, a top U.S. mobile destination for free, ad-supported social entertainment, announced today a groundbreaking programming initiative for its award-winning internet streaming radio product, Myxer Social Radio, with the launch of two new weekly interactive music shows “Inside The Artist Studio” and “Indie Spotlight.”

Building on the success of its unique Song Stories™ social music feature, Myxer is evolving Myxer Social Radio as a video platform for cultivating a community of users who are accustomed to quality content in a social listening environment. The ground-breaking show titled “Inside The Artist Studio” hosted by MTV’s Brenna Ehrlich will showcase a new artist each week with a special selection of songs from the artist or band being profiled. Listeners will log in each week to hear selections from their favorite artists interspersed with video segments from Brenna’s interview with a new artist or band each week. Listeners will also be able to chat live with the artist during the show.

A senior writer for MTV’s O Music Awards and former contributor at Mashable.com, Ehrlich will be delving deep into the music by conducting artist interviews and chatting with users via Myxer Social Radio’s chat feature. Combining video interview clips with song playback, “Inside The Artist Studio” gives users a best of all world’s with a viewing, listening and social experience. A first for internet streaming radio, the show brings artists and fans together in real time, fostering an open dialogue via chat while the featured artist’s songs are being played.

A 30 minute show, “Inside The Artist Studio” will air Tuesdays on Myxer Social Radio at 7 P.M. (ET) premiering June 5th with special guest French Horn Rebellion. Artists scheduled to appear in the coming weeks include The So So Glo’s, Ben Folds, and many more.

In addition to “Inside The Artist Studio,” Myxer recently announced “Indie Spotlight,” a weekly show where independent artists stream their latest music and fans can interact with them in real time during the show through chat. The platform allows independent artists to reach their fan base and interact with them directly showcasing their latest music. Myxer has already conducted beta programs with The Resolvers, Gramps Morgan and Bushwood. The “Indie Spotlight” show runs Thursdays at 7:00 P.M. for 30 minutes on Myxer Social Radio.

“We are excited to provide Myxer fans a VIP All Access pass to their favorite artists in a social setting,” said Mike Carson, Myxer’s Chief Marketing Officer. “Today’s milestone launch of these two innovative programs for Myxer Social Radio is indicative on the increasing demand among consumers, brands and advertisers for live, socially relevant content that brings people together and boosts overall engagement. “

With more than a Million downloads of Myxer Social Radio since launching in November of 2011, the app was recently nominated by MTV’s O Music Awards in the category of “Most Addictive Social Music Service.” The O Music Awards honors achievements in the digital music realm. Fans can cast their vote by visiting: http://www.omusicawards.com/vote/most-addictive-social-music-service

About Myxer

Myxer is a leading social entertainment company and operator of Myxer.com, the definitive source for free, ad-supported mobile media content. Myxer Radio LLC operates Myxer Social Radio, which launched in late November 2011 and is available in the Apple App Store, Android Play, Amazon’s Appstore for Android and on the Web at myxer.fm. Founded in 2005, Myxer has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the largest mobile destinations in the U.S. To date, more than 51 million users have downloaded 3 billion items including MP3s, ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers. In addition, Myxer offers access to its content through dedicated mobile apps available in Apple’s iTunes App Store, Android Play, BlackBerry App World, and Windows Marketplace with over 14 million Myxer apps installed.

Media Contact:

Leo Tignini
DiGennaro Communications
646-380-4767
leo@digennaro-usa.com

05.14.12 Myxer Surpasses 1 Million Installs of Myxer Social Radio After Recent Launch

Strong momentum of latest internet streaming radio service and historic milestone of 3 Billion entertainment downloads hit by the Social Entertainment Juggernaut

New York, NY – May 14th, 2012 Myxer, a top U.S. mobile destination for free, ad-supported social entertainment, announced today that its founder, Myk Willis, will participate as a key speaker at OMMA Social in New York on the benefits of Social Integration as the company celebrates its recent achievements. “It’s an exciting time for digital entertainment, and a lot of that has to do with how social integration is enriching both the consumer and advertising experience. I’m looking forward to speaking about social entertainment at this great industry gathering,” said Willis.

Named one of the best music apps in 2011 by RollingStone.com after launching in late November, Myxer Social Radio will surpass 1 Million installs this week. The app has caught the attention of both music lovers and brands as the internet radio service promotes social engagement and personalization by empowering users to create, listen and share music with their Facebook friends. Innovative social features such as music chat and Video Song Stories are just the beginning.

Reaching the 1 Million mark for Myxer Social Radio isn’t the only milestone the company is celebrating. Myxer.com the leading destination for free downloadable social entertainment content recently surpassed 51 Million total users, downloading over 3 Billion content items to their mobile phones.

Through Myxer’s scale and social engagement measures they have quietly claimed a pole position in the social entertainment space. Last week Myxer launched Artists Spotlight, a weekly show where independent artists stream their latest music and fans can interact with the artist in real time during the show through music chat.

Myk’s OMMA session titled “Social Integration: Increased Effectiveness of Digital Campaigns,” will help audience members understand and leverage the underlying social dynamics of today’s mobile Web, based on his success and learning with Myxer Social Radio and Myxer.com. The session will be held at 8:15 AM on Tuesday, May 15th at 82MERCER (82 Mercer Street, New York, NY).

About Myxer

Myxer is a leading social entertainment company and operator of Myxer.com, the definitive source for free, ad-supported mobile media content. Myxer Radio LLC operates Myxer Social Radio, which launched in late November 2011 and is available in the Apple App Store, Android Play, Amazon’s Appstore for Android and on the Web at myxer.fm. Founded in 2005, Myxer has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the largest mobile destinations in the U.S. To date, more than 51 million users have downloaded 3 billion items including MP3s, ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers. In addition, Myxer offers access to its content through dedicated mobile apps available in Apple’s iTunes App Store, Android Play, BlackBerry App World, and Windows Marketplace with over 14 million Myxer apps installed.

Media Contact:

Leo Tignini
DiGennaro Communications
646-380-4767
leo@digennaro-usa.com

04.12.12 Myxer BoomBox Report Reveals Findings on Mobile-Social Sharing

Survey of 1,022 users shows images are most shared content; Facebook, Google+ are preferred platforms

Miami, FL – April 12th, 2012 Myxer, a top 15 U.S. mobile destination for free, ad-supported social entertainment, today released its latest BoomBox Report highlighting key trends in mobile-social sharing.

The report, “Social Sharing in a Mobile World” reinforces the leadership position of Facebook as a social sharing platform but also indicates strong usage of Google+ on mobile. In addition, the survey shows that more than 50% of respondents shared images from their mobile devices. Facebook’s $1 billion purchase of Instagram this week underscores its recognition of the popularity of image sharing.

Myxer surveyed 1,022 of its mobile users to better understand their present attitudes and behaviors regarding mobile-social sharing. Not surprisingly, when asked how they share images, video and music, users indicated Facebook was the dominant platform. When it comes to sharing from a computer, 58% use Facebook for sharing images and video, as compared to 42% who use Facebook to share from mobile devices. SMS was the second most popular platform for mobile sharing with 37% of users. On computers, email was second with 17% of respondents using it for sharing images and video.

Facebook and Google+

While Facebook was the most popular social network for sharing from mobile devices, Google+ was the second most used social network for sharing from a mobile device, with 10% of respondents indicating usage. By comparison, Twitter was only used for sharing images and video on mobile by 2% of the survey’s respondents and by 3% on computers.

Is The Death of The CD Exaggerated?

In determining how mobile users shared and listened to music, the BoomBox Report asked, “What is the primary way you listen to music?” Surprisingly, the number one response was CDs, with 26% of respondents putting the seemingly outdated platform at the top of their lists. Internet radio was second with 17%, followed closely by broadcast (AM/FM) with 16%.

Who Are We Sharing All This Content With?

Of respondents ages 13-17, 64% said they shared the most content from their phones with their friends, and only 19% shared with family. “Friends” was the top choice for mobile sharing for those aged 18-24 and 25-34. Respondents age 35 or older had a much more even distribution of their preferred mobile sharing across friends and family.

“What’s interesting here is that everyone wrote off Google+ but as a mobile-social sharing platform, nobody should count it out,” said Andrew Coury, marketing and customer analytics manager at Myxer.“As the interaction between mobile and social grows deeper, these insights are informative to advertisers in the mobile space.”

To download a copy of the full report, or subscribe to the newsletter, please visit: http://boombox.myxer.com

About Myxer

Myxer is a leading social entertainment company and operator of Myxer.com, the definitive source for free, ad-supported mobile media content. Myxer Radio LLC operates Myxer Social Radio, which launched in November 2011 and is available in the Apple App Store, Android Play, Amazon’s Appstore for Android and on the Web at myxer.fm. Founded in 2005, Myxer has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the 15 largest mobile destinations in the U.S. To date, more than 51 million users have downloaded 2.85 billion items including MP3s, ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers. In addition, Myxer offers access to its content through dedicated mobile apps available in Apple’s iTunes App Store, Android Play, BlackBerry App World, and Windows Marketplace with over 11 million Myxer apps installed.

Media Contact:

Leo Tignini
DiGennaro Communications
646-380-4767
leo@digennaro-usa.com

04.05.12 Myxer Strengthens Sales Force with Appointment of Industry Veterans

New Additions Highlight Myxer’s Momentum and Growth in Social Entertainment

Miami, FL – April 5th, 2012 Myxer, a top 15 U.S. mobile destination for free, ad-supported social entertainment, today announced the appointments of Derek J. Rudd as Regional Vice President, East Coast Sales, and Sandy Wetzel as Regional Vice President, West Coast Sales, effective immediately. The new sales additions will drive continued growth of Myxer’s social entertainment offerings, including its popular Internet Radio platform, Myxer Social Radio, which recently surpassed 350,000 users since launching in late November 2011.

With more than a decade of experience in advertising sales and sales management across numerous digital platforms, Rudd will oversee and manage advertising sales efforts for Myxer’s East Coast regions. A consumer sales and video game industry veteran, Rudd launched his career at Publicitas Globe Media and went on to a senior sales role at IGN Entertainment, where he managed a team of 23 and was instrumental in bringing the company to profitability during his tenure. Most recently, he has served in VP and SVP stints at Piczo.com, Socialmedia.com, Double Fusion and Real Network’s GameHouse division prior to joining Myxer.

In a similar role, Wetzel joins Myxer after serving as Director of West Coast Sales at USA TODAY Media Group. Prior to USA TODAY Media Group, Wetzel held several senior level digital and social media sales positions at DoubleClick, Gigya, and VH1.com. She began her career in high-tech marketing and media at Merisel, the second largest computer products distributor in the US (at the time). She also sold high-tech print early in her career where she helped launch online sales for Upside Magazine’s first website.

In addition to Rudd and Wetzel, Myxer also appointed Varvara Althouse as Director, West Coast Sales and Alvord R. Reese as Director of Sales, Midwest.

A veteran of digital, print and cross platform sales including gaming, consumer, entertainment and finance, Althouse began her career at Publicitas Globe Media before joining the fast paced digital space where she helped build up the business in the West Coast territory for IGN, CraveOnline and most recently Forbes.

A well-established sales executive with an emphasis on digital and new media, Reese has a proven track record in driving results for brands such as Disney, Southwest Airlines, Dollar Thrifty, Ford, GM, Chrysler, and Hewlett Packard from successful stints at Interactive One, AOL Networks, UrbanKind, and InfoSpace.

“We are excited to welcome this dynamic group of sales talent to Myxer at this inflection point in our company’s history,” said Myk Willis, Founder, Myxer. “Expanding our world-class sales organization to keep pace with the rapid adoption of Myxer Social Radio and other social entertainment offerings will allow us to continue delivering highly effective digital, mobile and social advertising opportunities to our brand and agency customers.”

About Myxer

Myxer is a leading social entertainment company and operator of Myxer.com, the definitive source for free, ad-supported mobile media content. Myxer Radio LLC operates Myxer Social Radio, which launched in November 2011 and is available in the Apple App Store, Android Play, Amazon’s Appstore for Android and on the Web at myxer.fm. Founded in 2005, Myxer has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the 15 largest mobile destinations in the U.S. To date, more than 51 million users have downloaded 2.85 billion items including MP3s, ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers. In addition, Myxer offers access to its content through dedicated mobile apps available in Apple’s iTunes App Store, Android Play, BlackBerry App World, and Windows Marketplace with over 11 million Myxer apps installed.

Media Contact:

Leo Tignini
DiGennaro Communications
646-380-4767
leo@digennaro-usa.com

02.10.12 Myxer’s BoomBox Report Reveals Key Findings in Mobile Entertainment Consumption and App Usage

Myxer’s BoomBox Report Reveals Key Findings in Mobile Entertainment Consumption and App Usage

Survey of more than 1,200 Myxer users reveal that 72% of consumer’s plan to access entertainment primarily from their mobile device

Miami, FL – February 9th, 2012 Myxer, a top 15 U.S. mobile destination for free, ad-supported mobile entertainment, today released its first quarter BoomBox Report highlighting key trends in entertainment consumption and mobile app usage in 2011. Entitled “What’s App-ening?” the report reinforces the preferred consumption method for entertainment and the incredible demand for free mobile apps.

With more than 35 million monthly mobile visits to its site as well as significant traffic through its mobile apps, Myxer’s audience provides an opportunity to better understand the consumption patterns and platform usage for U.S. consumers. Myxer surveyed more than 1,200 Myxer mobile users to better understand their attitudes and behaviors regarding consumption and mobile apps.

Of the users Myxer surveyed, 38% responded they were very likely to use their mobile phone for accessing all or most of their entertainment content in the future, while an additional 34% were somewhat likely. Only 9% said they were not at all likely to do so.

Another key finding shows that 31% of smartphone users downloaded between 11-20 apps in 2011, most of which were free. The rapid adoption rate appears to have been fueled by the abundance of free content readily available from the iTunes App Store and Android Market. In fact, 72% of the consumers surveyed revealed they had never paid anything for a mobile app and only 9% reported to have spent $3 or more. Given such data, it will be difficult for most publishers to justify anything other than a “free” offering, unless there is tremendous utility value for the consumer.

Satisfaction Guaranteed?

• 49% of respondents who downloaded an app reported being “very satisfied”

• 26% reported being either neutral or outright unsatisfied with the mobile apps they downloaded

• 26% reported being either neutral or outright unsatisfied with the mobile apps they downloaded

To download a copy of the full report, or subscribe to the newsletter, please visit: http://boombox.myxer.com

About Myxer

Myxer is a leading mobile technology company and operator of Myxer.com, the definitive source for free, ad-supported mobile media content across the web and mobile devices. Founded in 2005, the company has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the 15 largest mobile destinations in the U.S. To date, more than 50 million users have downloaded 2.7 billion items including MP3s, ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers. In addition, Myxer offers access to its content through dedicated mobile apps available in Apple’s iTunes App Store, the Android Market, BlackBerry App World, and Windows Marketplace with over 8 million Myxer apps installed. Myxer is a registered trademark. Myxer operates websites including www.myxer.com and m.myxer.com. Myxer Social Radio was launched in November, 2011.

Media Contact:

Leo Tignini
DiGennaro Communications
646-380-4767
leo@digennaro-usa.com

01.11.12 Myxer Social Radio(TM) Exceeds 150,000 New Users in First Seven Weeks

Myxer Social Radio(TM) Exceeds 150,000 New Users in First Seven Weeks

Myxer Social Radio Named Best Apps of 2011 by RollingStone.com

MIAMI, FL – January 11, 2012 Myxer, a top 15 U.S. mobile destination for free, ad-supported mobile entertainment, today announced it has surpassed 150,000 new users of its Internet streaming radio product, Myxer Social Radio, in its first seven weeks since launch. Recently named one of “The Best Apps of 2011″ by RollingStone.com, Myxer Social Radio enables users to listen together to music and chat in real time with their Facebook friends.

Available as a free downloadable application for iOS and Android platforms as well as the Web, the free service has caught the attention of both music lovers and advertisers. “Internet radio is no longer just an individual listening experience and with our social radio app, consumers are taking notice of the difference rapidly,” said Myk Willis, Founder and CEO of Myxer.

Completely free and ad-supported, Myxer Social Radio promotes social engagement and personalization. For instance, group listening allows everyone in a listening room to enjoy the same artists and music, voting on who they like or dislike. Meanwhile, music chat adds a stream of direct user conversation that’s relevant, personal and fun. And video Song Stories(TM) lets listeners use their Smartphone camera to post video testimonials about what a particular song means to them.

Not to be outdone, Myxer.com — the leading destination for free downloadable mobile entertainment content — is celebrating its own milestones after surpassing more than 50 million users downloading over 2.8 billion content items, company officials said.

“Our users have always loved Myxer for building high-quality engaging mobile products that entertain for free. Our loyalists trust us and the numbers show it,” said Mike Carson, Myxer’s CMO.

With more than 15 million mobile and Web unique visitors per month, consumers have downloaded videos, wallpapers, ringtones, MP3s and full-length albums. In addition, over 10 million users have installed Myxer’s Ringtone/MP3 App in 2011.

“We’ve clearly built a strong trust with consumers that lay the groundwork for continued growth as we bring new innovative mobile content solutions to the marketplace. We expect continued success in 2012,” said Willis.

About Myxer

About Myxer Myxer is a leading mobile entertainment company and operator of myxer.com, the definitive source for free, ad-supported mobile media content. Myxer Radio LLC operates Myxer Social Radio, which launched in November, 2011 and is available in the Apple App Store, Android Market and on the Web at myxer.fm. Founded in 2005, Myxer has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the 15 largest mobile destinations in the U.S. To date, more than 51 million users have downloaded 2.85 billion items including MP3s, ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers. In addition, Myxer offers access to its content through dedicated mobile apps available in Apple’s iTunes App Store, the Android Market, BlackBerry App World, and Windows Marketplace with over 10.5 million Myxer apps installed.

Media Contact:

Leo Tignini
DiGennaro Communications
646-380-4767
leo@digennaro-usa.com

11.17.11 Myxer Social Radio™ Launches as First True Friend-Focused Social Internet Radio Service

Completely free, Myxer Social Radio introduces several new milestones in social engagement and personalization, such as video Song Stories™ and real-time activity streams across multiple platforms

San Francisco, CA – November 17th, 2011 Myxer, a top 15 U.S. mobile destination for free, ad-supported mobile entertainment, today announced its launch of the first true friend-focused mobile group-listening platform, Myxer Social Radio, at the Billboard Future Sound conference in San Francisco. Myk Willis, Myxer’s CEO & Founder, will provide a live demonstration for industry leaders who will see the platform firsthand. Completely free to consumers and available now in the Apple App Store, Android Market and on the Web, Myxer Social Radio enables users to enjoy listening to music in real-time with their Facebook friends while introducing several new milestones in social engagement and personalization, such as video Song Stories™ and real-time activity streams allowing users to chat in real-time with friends while listening to music together.

Myxer Social Radio brings friends together through music as they listen together in listening rooms they create or rooms created by their friends. Rooms are created through access to over 12 Million songs. While users have the flexibility of sharing their activity on Facebook on the ticker and wall, the Myxer Social Radio platform brings a user’s Facebook community into the app to create a truly engaging group-listening experience and in real-time sync across multiple mobile device platforms and the desktop web for free.

We’re extremely proud to be setting new milestones in social media and Internet radio.” said Myk Willis, Founder and CEO of Myxer. “We’ve built a cross platform mobile service to fill a void in the marketplace, by providing consumers an absolutely free group-listening experience where people are connected with their friends and their music regardless of where they are.”

Myxer has experienced continued growth in the ad supported mobile industry since its launch in 2005 with now over 50 Million users performing over 2.7 billion downloads. Myxer plans to market its service to its loyal users as well as growing users in the Internet streaming radio category.

With Myxer Social Radio, consumers will be able to take their entertainment and music-listening experience to a new social level by:

• Creating their own listening rooms that play music from a catalog of over 12 Million songs

• Listening to the same songs as their friends at the same time

• Inviting their friends to listen or joining their friends’ rooms to listen together

• Chatting in real time with friends while listening to music

• Recording video Song Stories to share with friends

With years of experience in ad-supported mobile entertainment, Myxer has established partnerships with all the major record labels, as well as top tier advertising agencies and brands. Myxer Social Radio allows brands to reach mobile and social users in innovative ways through its ad products. It has been well received by advertisers and strong demand is expected, having already sold out advertising inventory well into the first quarter of 2012 prior to its launch.

Myxer Social Radio is available now in the Apple App Store for iPhones, iPads, and iPods, in the Android Market for smartphones and tablets, and on the Web at http://www.myxer.fm.

About Myxer

Myxer is a leading mobile technology company and operator of Myxer.com, the definitive source for free, ad-supported mobile media content across the web and mobile devices. Founded in 2005, the company has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the 15 largest mobile destinations in the U.S. To date, more than 50 million users have downloaded 2.7 billion items including MP3s, ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers. In addition, Myxer offers access to its content through dedicated mobile apps available in Apple’s iTunes App Store, the Android Market, BlackBerry App World, and Windows Marketplace with over 8 million Myxer apps installed. Myxer is a registered trademark. Myxer operates websites including www.myxer.com and m.myxer.com. Myxer Social Radio was launched in November, 2011.

Media Contact:

Leo Tignini
DiGennaro Communications
646-380-4767
leo@digennaro-usa.com

09.21.11 Myxer Announces Internet Radio Service with Deep Facebook Integration

Digiday Mobile Attendees to Get a Peek at the Power of Mobile Entertainment Leader’s New Myxer Social Radio™ App

New York, NY – September 21, 2011 Myxer, a mobile technology company that operates the largest ad-supported mobile entertainment site in the U.S., today announced the first true friend-focused mobile group-listening platform, Myxer Social Radio™, at the Digiday Mobile conference in New York City. The demo will give advertisers and brand decision makers the opportunity to see the platform firsthand before its general availability to consumers in Q4 2011. Free to consumers, Myxer Social Radio will enable users to enjoy listening to music in real-time with their Facebook friends while introducing several new milestones in social engagement and personalization, such as video Song Stories™ and real-time activity streams allowing users to chat in real-time with friends while listening to music together.

Myxer Social Radio is a free service that provides an entertainment experience deeply integrated with Facebook, and influenced by a listener’s Facebook friends and social graph. To be available as a mobile app on the iOS and Android operating systems as well as on the desktop web, Myxer Social Radio brings friends together through music as they listen together in rooms they create or that are created by their friends, with music choices dynamically enhanced by Myxer’s Social Boost™ recommendations.

“The rise of the Smartphone and constant social connectivity has changed the way we consume entertainment,” said Myk Willis, CEO and Founder of Myxer. “Myxer Social Radio represents our vision of the future of Internet radio, where listening to music is an emotional and social experience best enjoyed along with friends. We are proud and very excited to lead the next generation of Internet radio.”

Expanding its offerings to now include streaming music through Myxer Social Radio represents a natural evolution for the Company, which already has established partnerships with all the major record labels and has years of experience in the mobile entertainment download business. Myxer is also a pioneer in ad-supported mobile entertainment with strong agency and brand relationships and a proven record of mobile monetization through advertising.

With Myxer Social Radio, consumers will be able to take their entertainment and music-listening experience to a new social level by:

• Listening to music and chatting in real time with their Facebook friends on mobile and the desktop web.

• Seeing friends’ activities and what they are listening to in real-time.

• Creating their own custom music listening rooms or joining their friends’ rooms to listen together.

• Seeding rooms from an extensive catalog of songs, artists and record labels.

• Personalizing the music experience by watching, recording and posting video Song Stories.

A pioneer and top 15 mobile destination for free, ad-supported mobile media content such as MP3 songs and albums, ringtones, images, videos and apps, Myxer has a proven track record of extending the boundaries of music and mobile technology – enabling advertisers access to more than 49 million users who have downloaded 2.6 billion items to date. With more than 15 million web and mobile monthly unique visitors, Myxer provides advertisers with highly targeted opportunities to various consumer segments. The upcoming release of Myxer Social Radio follows its launch earlier in the year of native Myxer download apps for the Android, iOS and Blackberry platforms, which have achieved more than 7 million total installs to date.

The Digiday Mobile and Apps Conference takes place on September 21st at the Marriott Marquis in New York’s Times Square, and streaming live at www.Digidaymobile.com. Advertisers and brand managers not attending the conference can schedule a private demo of Myxer Social Radio by visiting www.myxersocialradio.com.

# # #

About Myxer

Myxer is a leading mobile technology company and operator of Myxer.com, the definitive source for free, ad-supported mobile media content across the web and mobile devices. Founded in 2005, the company has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the 15 largest mobile destinations in the U.S. To date, more than 49 million users have downloaded 2.6 billion items including MP3s – full-track songs and albums – ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers. In addition, Myxer offers access to its content through dedicated mobile apps available in Apple’s iTunes App Store, the Android Market and BlackBerry App World. Myxer is a registered trademark. Myxer operates websites including www.myxer.com and m.myxer.com

Media Contact:

Leo Tignini
DiGennaro Communications
646-380-4767
leo@digennaro-usa.com

07.11.11 Myxer’s BoomBox mCommerce Report Reveals Key Findings in Consumer Purchasing Behavior Among Mobile Shoppers

Survey of 2,400 mobile visitors to m.myxer.com shows that 53 percent made purchases from their mobile phone with 19 percent saying they made between 2 and 5 purchases a month

Miami, Florida – July 11, 2011 Myxer, a mobile technology company that operates the largest ad-supported mobile entertainment site in the U.S., today released the Myxer Q2 BoomBox Report on mCommerce revealing key findings in consumer’s purchasing behavior among mobile shoppers. The report reinforces consumer’s increasing reliance on smartphones for communications, entertainment, information and increasingly, shopping.

Based on a survey of 2,400 mobile visitors to m.myxer.com, 53 percent responded that they had made a purchase from their mobile phone. The largest group, 19 percent, said they made between 2 and 5 purchases a month. Surprisingly, 16 percent said that they make more than 10 purchases a month. Other key findings include the following:


Mobile Payments

• Taking a closer look at the 53 percent who said they did indeed make purchases from their phone, 31 percent said they preferred to have their mobile purchases charged to their mobile phone bill while 18 percent said they preferred to pay by credit card.

• Broken down by age, younger mobile consumers clearly preferred paying on their phone bill. In the 18-24 year old age range, 38 percent preferred charging their phone bill, while only 14 percent preferred paying by credit card.

• In the 35-54 age range, the credit card was the preferred method of payment at 28 percent versus 23 percent for paying by phone bill. It is also interesting to note that within Android users who purchased, 27 percent preferred to use their credit card.


Music leads the charge for purchased mobile content

• The report also revealed that music stood out as the clear leader of products being bought, representing 68 percent of mobile purchases.

• 5 percent of respondents who bought from their phones said they purchased physical items to be delivered, and another 5 percent said they purchased other digital content.

• With music the dominant item purchased, it was not surprising to see that the largest group, 37 percent, spent less than $5 on their individual mobile purchases.

• The second largest group, 26 percent, opened their mobile wallets to spend more than $20 per mobile purchase.


Shopper Confidence

• Respondents also said they were happy to shop from a variety of merchants with 40 percent purchasing from 2-4 vendors in the past month.

• 24 percent purchased from 5 or more vendors and 12 percent purchased from 10 or more vendors.


mCommerce Drivers

• Convenience was the top response with 37 percent of the purchasers.

• Price was second with 24 percent of the mobile shoppers.

• A close third at 22 percent was those who shopped from their mobile because of the “cool factor.” When looking at just Android users, “convenience” was the top reason for mobile shopping, with 45 percent of Android users citing it.

“With a large and active mobile audience, Myxer has the opportunity to conduct mobile surveys to help us capture the pulse of mobile consumer behavior,” said Andrew Coury, data analyst, Myxer. “The BoomBox mCommerce report shows that direct mobile purchases should continue to be an exciting area of industry wide growth.”

To download a copy of the full report, or subscribe to the newsletter, please visit: http://boombox.myxer.com

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About Myxer

Myxer is a leading mobile technology company and operator of Myxer.com, the definitive source for free, ad-supported mobile media content across the web and mobile devices. Founded in 2005, the company has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the 10 largest mobile destinations in the U.S. To date, more than 47 million users have downloaded 2.5 billion items including MP3s – full-track songs and albums – ringtones, music videos, wallpaper images, apps, games and more, across all major phone operators and carriers.

Media Contact:

Leo Tignini
DiGennaro Communications
646-380-4767
leo@digennaro-usa.com