Myxer and mBlox also win best Consumer Application at Mobile Messaging Awards 2008
London, UK – Myxer and mBlox have won the 2008 Meffys Music Service Award for its Mobile Music Service in Cannes, France. The award recognises the innovation of this service in removing the technology barriers for independent artists to publish and share content with their fans. The global awards were voted on by a panel of independent experts and analysts, and were announced on Thursday 8 May 2008 at the Gala Awards Dinner in Cannes.
During the same evening, mBlox scooped two other accolades at the Global Messaging Awards 2008. With Myxer, it won the Best Consumer Application/Service for the Mobile Music Service and independently won Best Messaging Infrastructure for its Financial Services.
Myxer, the leader in ad-supported mobile content with over 8 million users and 18 million mobile downloads per month, and mBlox, the world’s largest mobile transaction network, were shortlisted for the Meffy with four other services:
- Gracenote – Gracenote Mobile Music Platform
- mBlox & Myxer – Myxer Mobile Music
- Omnifone – Vodafone MusicStation
- Shazam – Shazam iD
- Sony Ericsson Mobile Communications – TrackID
“Winning a Meffy is rather like getting an Oscar” said Andrew Bud, Executive Chairman of mBlox. “It is the ultimate recognition of the power of teamwork and partnership in our industry. Myxer’s innovative service forges a new business model in mobile entertainment and the music industry, and we’re proud that mBlox’s transaction network has made it possible”
Myk Willis, CEO and founder, Myxer said: “One of the reasons mobile technology is so exciting is because it has the potential to bring together so many aspects of the musical experience in a way that has never before been possible. The Myxer Mobile Music Service makes a consumer’s mobile phone part of that music experience…..artists can communicate with their fans using the same tools the fans themselves use to communicate with each other (SMS); fans enjoy self-expression through music (ringtones); and performances can be enjoyed anywhere (over the air video and song downloads). There is no other application better suited than music to take advantage of mobile and the Myxer Mobile Music Service from Myxer and mBlox helps make it happen.
Mobile Music Service
The service provides independent bands and labels the means to share and promote songs, photos, ringtones and wallpapers directly from their own website, social networking profile or blog, or directly from the stage using mobile devices. Powered by mBlox, it includes MyxerTags, a widget made up of a snippet of code that visitors can place on their MySpace page or on their own website or blog to promote their favourite band, giving listeners access to artist content and information directly from their mobile.
Removing the technology barriers between music fans and independent bands. Myxer,opens up the power of the mobile platform to millions of potential music lovers. It enables bands to forge a bond and a commercial relationship directly with fans and market themselves to potential fans in their own space. Myxer’s Mobile Music Toolkit not only helps independent bands monetise and promote their music but also allows them to build communities around it. ends
About mBlox Inc.:
mBlox is the world’s largest mobile transaction network. The company specializes in simplifying the complexities, commercial and technical, of mobile billing and message transmission for our clients. Via a carrier-grade network, mBlox enables companies to communicate with mobile subscribers on more than 500 carriers in 180 countries, millions of times each day. The company has U.S. headquarters in Silicon Valley, with EMEA headquarters in London, Asia headquarters in Singapore and offices around the world. For further information, visit www.mBlox.com.
About Myxer:
Myxer, with over 8 million mobile users, more than 18 million mobile downloads a month, and a catalog of over 350,000 ringtones, wallpapers, videos and games is the largest and fastest growing site for free ad-supported mobile content. At www.myxer.com there are no hidden costs, no subscription fees and no surprises. For content providers, advertisers and consumers, Myxer’s mobile platform enables radically simple and quick delivery of content or customized ad campaigns, regardless of the service provider or mobile device being used.
PR Contact:
Georgina Bonner (for mBlox)
Hotwire PR
+44 (0) 20 7608 4648
georgina.bonner@hotwirepr.com
Kathy Van Buskirk (for Myxer)
Signal Rock Communications
+1 303 447 0472
kathy@signalrockcomm.com