Mobile Marketing
Myxer’s mobile marketing offering allows brands and advertisers to engage users through interactive SMS campaigns. SMS (Text Message) marketing is
a personal, effective way to reach virtually anyone with a mobile phone, as text messaging is supported on 98% of all phones. SMS marketing can be
used to launch stand-alone mobile campaigns, or as part of an integrated campaign where mobile marketing is used as a measurement tool against the
effectiveness of other advertising mediums (online, TV/radio, print, etc.)
Myxer offers advertisers two key advantages over any other mobile marketing service provider. The first is the “one-stop shop” advantage of product
plus an audience. Typically, an advertiser wishing to launch an SMS-based campaign will need to find a technology vendor that can set up and deliver
the campaign, as well as some display medium to offer the initial call-to-action to the user, such as a print, TV, or billboard ad. That medium
generally cannot be provided by the mobile marketing vendor. Consequently the delivery of the campaign will require coordination of the two vendors,
which will almost certainly add complexity and cost.
Myxer offers the advertiser the product with an audience built in. With our ability to hyper-target users using display advertising through the web,
mobile web, or SMS channels, we can ensure that the offer reaches the right audience in the right numbers to generate the returns that the advertiser
is looking for. Just as important, if the advertiser wishes to change the offer mid-flight or target a different group of users, they don’t need to
find a new billboard, or re-integrate with their TV commercial. Myxer can simply change the call-to-action creative, target a different demographic,
or show the offer to a bigger audience. All of these “knobs” can be turned until the advertiser gets their desired number of responses.
A second key advantage of using Myxer is the ability to remarket to opted-in users in more effective and creative ways. Some vendors provide the
ability for opted-in phone numbers to be targeted in follow-in mobile marketing campaigns, but with Myxer the capabilities for remarketing extend
to all of our existing advertising channels. For example, advertisers can run a follow-on web or mobile display campaign that targets only users
that previously opted in to selected mobile marketing offers from a particular advertiser.
Campaign services include:
- SMS Text Voting Campaign
- SMS Text Sweepstakes Campaign
- SMS Text To Win Campaign
- Mobile Coupons
- Mobile Alerts / Subscriptions
- Interactive / Trivia Games
- SMS Text Blasts
- Click-To-Call
- SMS Text-To-Connect
- Bluetooth
- SMS Tips
- SMS Text Store Locater
- CRM Campaign