Kev Hef has brought a straight to your face tell it like it is truthful attitude that has made him the average everyday struggler's spokesman.As an example in a freestyle he said it quoted "hardships is hard sh-t/ i was thinkin that God quit/" which referred to the impatience that all artist get upon taking the big leap into the music industry only to become victims of empty promises and non financial backing he started sellin mixtapes out the trunk of his car to get on his feet and after a nearly fatal car crash did the unthinkable,he became his own team.In 2008 he took his own career into his destiny promoting himself as a one man army,that brought so much recognision VIBE magazine crown him VibeVerses Champion with both the most viewed video and the highest rated one.With the buzz in the air Kev Hef persude sponsorship, and found it, with Adidas!Promoted in an internationally known magazine and backed by an international powerhouse sponsor Kev recorded the much anticipated debut EP- TO BUILD A MANSION.Let