S.O.U.T.H. Entertainment was founded in January 2005 by Lil' Juice (Mr. CEO). He always felt that he was "sittin' on unbelievable talents homeboy." That phrase became the rock foundation he used to build the S.O.U.T.H. Entertainment empire. That same year Lil' Juice along with his neighbors, Dedmyn Mafia. Together they made "Respect It or Hate It" parts 1 & 2. The success of those two albums made the name Dedmyn Mafia the franchise group for the label. In September 2007, Dedmyn Mafia released "Hood Domination" In November of that same year, a young aspiring group named the Kuntree Boi's (Slim Grippa & Mc) was signed to the label. Lil' Juice felt that there was a missing piece to his puzzle. He wanted to add more female vocalists to his roster so that females could have an icon to relate to on S.O.U.T.H. Entertainment, Slim & MC introduced him to an artist named Dutchess. With a talented roster, the artists on S.O.U.T.H. Entertainment offer a sound that is unmatched in the underground market.