Okayplayer.com, launched in 1999, has become the premier online destination for the connoisseur of progressive metropolitan music and lifestyles. Offering a worldwide forum for communication with other music enthusiasts and like-minded individuals.
In 2009, Okayplayer extended the site’s reach by enveloping Hip-Hop blog ‘2dopeboyz’ as a sub-domain. Whether it’s the left leaning Okayplayer fan or the middle and right leaning ‘2dopeboyz’ reader, these two sites alone cover the full spectrum for the savvy urban consumer.
In addition to their incredibly popular online properties, the Okayplayer imprint maintains a branded line of clothing that features designs from artists: The Roots, Erykah Badu, Mos Def, Talib Kweli, Q-Tip and more.